Founder
Nordic MarTech · StavangerThe practice this all funnels into: making businesses the answer AI engines give. Strategy and execution from one person, with vetted specialist partners on delivery.
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The short version
Buyers used to compare ten links. Now they ask one assistant and get one answer.
If your business isn’t in that answer, the enquiry never reaches you — and you never see it in analytics, because there is no referral to track. The loss is invisible.
We close that gap with structured entity data, local search architecture and earned citations, so AI models can read your business, trust it, and name it. The same work still earns rankings in Google — you are not trading one channel for the other.
The arithmetic, on a real example
A trades firm taking 60 enquiries a month at a €4,000 average job and a 20% close rate. A 15% lift in enquiries is 1.8 more jobs a month — €7,200 in revenue, against €2,700 in fees. Roughly 2.7×. We run that calculation on your numbers, not ours, before you commit to anything.
Eight kinds of business, and if you are not a fit we say so rather than take the retainer. Everything starts with a free visibility audit — 48 hours, and it is yours to keep either way.
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Meet the Founder
Fredrik Asche Kaada — Building Nordic MarTech. AI SEO and Brand Strategist.
Hi, I'm Fredrik, founder of Nordic MarTech. We build the technical, content, and growth systems that make a business easy for AI to find, trust, and recommend — not just easy for Google to rank.
In practice, that means AI SEO, conversational AI, full-funnel growth, and brand positioning — strategy and execution from the same person, so nothing gets lost in a hand-off. For founders and executives, we also ghostwrite the newsletters and thought leadership that keep your name on the work while you run the business.
What I Bring
Commercial Precision
Fixing revenue leaks and building authority through content that's built to convert, not just publish.
Operational Grit
Leading groups in the field, where the plan meets the weather and the decision can't wait for a meeting.
Entrepreneurial Momentum
Built directly, delivered with vetted specialist partners — each chosen for one discipline, so capacity scales without the quality bar moving.
Ethical Integrity
3% of net profits donated to globally respected causes, with transparent allocation.
If that sounds like a fit, book a free consultation — twenty minutes, no pitch deck.
Our Mission
Get Recommended, Not Just Ranked
Putting you in the answer, and keeping you there, is the whole reason this practice exists. Three commitments decide how every engagement runs.
01
Built for the AI Era
AI SEO, AEO, and GEO aren't add-ons here — they're the whole practice, not a checkbox on a bigger retainer.
02
Measured, Not Asserted
Every engagement reports citation share across ChatGPT, Perplexity and Google AI Overviews, tracked against your baseline — visibility you can watch move, not a claim you have to take on trust.
03
Built to Outlast the Algorithm
Systems and content built on fundamentals that hold up as AI search keeps changing — not one-off tricks that stop working next quarter.
Working process
How we work: a clear six-step process
No guesswork and no jargon — every engagement follows the same path, from the first audit through to the monthly report that tells you whether it worked.
Get your free AI visibility auditDiscovery & technical audit
We audit your technical SEO, AI search presence, content gaps and marketing stack to pinpoint where the growth actually is.
Strategy & precision roadmap
We map the fastest route to measurable revenue as a clear, fixed-scope plan built around your targets, not a retainer that bills by the hour.
Systems design & build
We engineer the core assets: answer-engine search architecture, content engines, custom apps and visual media.
Live deployment
Everything goes live with rigorous QA, KPI tracking wired up from day one, and indexing verified rather than assumed.
Optimise & scale
We refine performance against live search and conversion data, compounding what works instead of restarting every quarter.
Reporting & steering
Transparent monthly reporting, executive feedback loops and clear KPI scorecards — so you always see what moved, what did not, and what changes next.
Why Nordic MarTech
Real Experience. Direct Access. No Agency Overhead.
The same rigour from AI systems work and leadership under real pressure shows up in your account, not marketing theory. Here is what that changes in practice.
Systems Thinking, Not Guesswork
We treat AI SEO, AI voice, growth architecture, and brand building as one connected system, not four separate boxes — the same way we approach risk and strategy in the field, not from a generic playbook.
Direct Founder Access
No hand-offs, no account manager relaying your project to someone else. You work with Fredrik directly — on every strategy call, every piece of content, every campaign.
Credibility Beyond Marketing
Fredrik led global communications at UNCTAD in Geneva, co-led the UN Youth Strategy 2030, and co-facilitated the SDG 10 roundtable at UN Headquarters in New York. Closer to home: eight years guiding for DNT Ung, and six as a brand advocate for Protect Our Winters. Credentials built outside the marketing world, not just inside it.
Always Learning, Always Current
Ongoing study through Oxford's AI Transformation Programme and the UX Design Institute keeps the work current with how AI search, design, and buyer behaviour are actually changing — not where they were two years ago.
