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If your business isn’t in that answer, the enquiry never reaches you — and you never see it in analytics, because there is no referral to track. The loss is invisible.
We close that gap with structured entity data, local search architecture and earned citations, so AI models can read your business, trust it, and name it. The same work still earns rankings in Google — you are not trading one channel for the other.
A trades firm taking 60 enquiries a month at a €4,000 average job and a 20% close rate. A 15% lift in enquiries is 1.8 more jobs a month — €7,200 in revenue, against €2,700 in fees. Roughly 2.7×. We run that calculation on your numbers, not ours, before you commit to anything. That 15% is an illustrative assumption, not a typical result, and the figure is added revenue before your own cost of delivery.
Eight kinds of business, and if you are not a fit we say so rather than take the retainer. Everything starts with the Free AI Audit — delivered within 2 working days, and yours to keep either way.
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Fredrik Asche Kaada — Building Nordic MarTech. AI SEO and Brand Strategist.
Hi, I'm Fredrik, founder of Nordic MarTech. We build the technical, content, and growth systems that make a business easy for AI to find, trust, and cite — not just easy for Google to rank.
In practice, that means AI SEO, conversational AI, full-funnel growth, and brand positioning — strategy and execution from the same person, so nothing gets lost in a hand-off. For founders and executives, we also ghostwrite the newsletters and thought leadership that keep your name on the work while you run the business.
If that sounds like a fit, start with the Free AI Audit — delivered within 2 working days, and yours to keep.
Experience from marketing, communications and leadership under real pressure, delivered faster because our own automation handles the routine. Here is what that changes in practice.
We treat AI SEO, AI voice, growth architecture and brand building as one connected system on one shared data backbone, not four separate boxes. That is how the work moves fast without losing the thread, and how we approach risk and strategy in the field too.
No hand-offs, no account manager relaying your project to someone else. You work with Fredrik directly on strategy, sign-off and every report. Where a specialist partner delivers a defined piece of work, Fredrik scopes it, reviews it and answers for it.
Fredrik led the communications task force for UNCTAD's 15th quadrennial conference, co-led a UN Youth Strategy 2030 communications project at UNCTAD in Geneva, and co-facilitated the SDG 10 roundtable at the ECOSOC Youth Forum at UN Headquarters in New York. Closer to home: three years running operations and then digital projects for Stavanger kirkelige fellesråd, eight years guiding for DNT Ung, and six as a brand advocate for Protect Our Winters. Credentials built outside the marketing world, not just inside it.
Five years of full-stack coding and a monthly citation audit across ChatGPT, Perplexity and Google AI Overviews keep the work current with how AI search, design and buyer behaviour are actually changing, not where they were two years ago.
Getting you into the answer, and monitoring whether you stay there, is the whole reason this practice exists. Three commitments decide how every engagement runs.
AI SEO, AEO, and GEO aren't add-ons here — they're the whole practice, not a checkbox on a bigger retainer.
Every engagement reports citation share across ChatGPT, Perplexity and Google AI Overviews, tracked against your baseline — visibility you can watch move, not a claim you have to take on trust.
Systems and content built on fundamentals that hold up as AI search keeps changing — not one-off tricks that stop working next quarter.
No guesswork and no jargon — every engagement follows the same path, from the first audit through to the monthly report that tells you whether it worked.
Get your Free AI AuditWe audit your technical SEO, AI search presence, content gaps and marketing stack to pinpoint where the growth actually is.
We map the fastest route to measurable revenue as a clear, fixed-scope plan built around your targets, not a retainer that bills by the hour.
We engineer the core assets: answer-engine search architecture, content engines, custom apps and visual media.
Everything goes live with rigorous QA, KPI tracking wired up from day one, and indexing verified rather than assumed.
We refine performance against live search and conversion data, compounding what works instead of restarting every quarter.
Transparent monthly reporting, executive feedback loops and clear KPI scorecards — so you always see what moved, what did not, and what changes next.
