When someone asks who covers their area, the answer increasingly comes from a Google Business Profile, a local pack, or an AI assistant reading structured data — not from your homepage. If your profile is thin, your service areas are vague, or your location data contradicts itself across the web, you are invisible at the exact moment intent is highest.
This service fixes the local layer end to end: the profile itself, the directory and citation footprint behind it, and the location schema that lets an AI model state your coverage as fact rather than guess at it.
| Scope | What's Included | Investment |
|---|---|---|
| Local AI Search & GBP | Citation audit and consistency pass, full Google Business Profile build and optimisation, directory and citation footprint, LocalBusiness and service-area schema, review velocity systems, monthly reporting on local pack and AI answer visibility. | €950 setup+ €550/month |
A voice assistant trained on your own locations, categories and services — so a visitor can ask "who covers Glasgow on a Sunday?" out loud and get a grounded answer instead of scrolling filters. It runs on the same source-backed knowledge base as our Superbots, answering from your approved material and handing off rather than inventing.
€300 one-off to install and train, then it runs on your existing retainer — no separate monthly.
The setup is the heavier half, and that is honest: consistency work across an existing citation footprint is unglamorous and slow, and it is also the thing that unblocks everything after it. The monthly then keeps the layer alive — profile posting, review response, schema maintenance as standards shift, and expansion as you add locations.
This service covers the organic half of local visibility. Local Services Ads are the paid counterpart — the Google Guaranteed placement above the organic results, billed per lead. Most local operators want both, and they reinforce each other: the profile and review work here can also support your Local Services Ads ranking, since both lean on verification and review volume.
We manage LSA under Paid Ads Management, alongside your other paid channels.
Every location gets its own profile, its own schema and clear service-area signals, so branches reinforce each other rather than competing for the same query. For retail chains, franchises, clinics, property groups and trade networks, that is the difference between ten locations sharing one ranking and ten locations each owning their own.
Your Google Business Profile, the directory and citation footprint behind it, and the location schema that makes your coverage machine-readable. Together they determine whether you appear in the local pack and whether an AI assistant names you when someone asks who serves their area.
Having one is the starting line. Most profiles we audit have missing categories, vague service areas, no products, stale photos and no posting cadence — and behind them, a citation footprint with conflicting phone numbers or old addresses. That inconsistency is usually what is holding the ranking down, not the profile itself.
Because AI assistants answering "who covers this area" need structured, corroborated location data. A consistent citation footprint plus correct LocalBusiness and service-area schema gives them something they can state as fact. Without it they either skip you or hedge.
Every location gets its own profile, schema and service-area signals, so branches reinforce each other instead of competing for the same query — the usual failure mode when locations share one thin page.
Yes. The €950 setup applies to standalone purchases only. Inside M1, M2, M3 or M4 it is €0 — none of the M-tier packages carry a setup or onboarding fee of any kind.
It lets a visitor ask a question out loud — who covers this area, who is open now, who handles this category — and get an answer grounded in your own listings rather than a generic model. It is €300 one-off to install and train, then runs on your existing retainer with no separate monthly fee.
Consistency fixes and profile work often show inside a few weeks, because you are removing things actively holding you back. Citation footprint and review velocity compound over a quarter or more. It is an owned asset, not a paid placement.
A free AI visibility audit, back within 48 hours: your technical SEO health, how ChatGPT, Perplexity and Google AI Overviews currently describe your business, and the three fixes we would prioritise first. Specific to your site, and yours to keep whether or not we work together.