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Why this matters now

Search is splitting in two

A large share of Google searches now end without a click (SparkToro and Datos, 2024). More of that searching happens in AI assistants. If one can't describe your business, you're invisible there, however well you rank.

ChatGPTPerplexityGoogle AI OverviewsClaudeGeminiMicrosoft Copilot

Then and now

A Manchester buyer asks once. The answer names three firms it can find, understand and cite. The rest are not in the answer at all.

Then: search results

personal injury solicitor manchester

Traditional search10 ranked links

You compete for a click.

Now: the AI answer

Which personal injury solicitor in Manchester should I use?

AI answer3 firms named

Tested in ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews

Based on recent coverage, reviews and the firms’ own pages, three stand out:

  1. 01Your firm Named first74%
  2. 02Castlefield Row Legal49%
  3. 03Northgate Claims Solicitors32%

Share of 50 test prompts that name each firm. The firm that paid for the top search ad comes third.

Cited sourcesYour websiteLocal press featureReview profileIndustry directory

You are named, or you are not.

AI SEO, our #1 flagship, is built for that answer: cited, not just ranked. Illustrative example, not client data.

See where you stand →
The Citation Shift: from ten blue links to one cited AI answer. Illustrative, not a client result.
What the four scenes showThe Citation Shift, a 30-second loop in four scenes: search is moving from ten blue links to one AI answer; we build schema (structured labels that tell machines what your business is), earned media and a consistent brand so assistants can cite you; citations are tracked monthly against a recorded baseline; the Free AI Audit shows where you stand within 2 working days. Illustrative, not a client result.
Core services

Found, understood and cited by the assistants your buyers ask.

Two flagship services, one outcome: when a buyer asks ChatGPT, Perplexity, Gemini, Claude or Google AI Overviews, your brand is one they can find, understand and cite.

Free AI Audit

How ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews describe your business today, and what to fix first.

Free · delivered within 2 working days

You get
  • Where you are cited, missing or described wrongly
  • The first three fixes, in order of impact
  • A dated baseline you keep either way
Forensic multi-engine diagnostic.Request it →

AI SEO & Answer Engine Optimisation

Structure your brand so search engines and AI assistants can find, understand and cite you.

Fixed €2,500/mo · 3-month foundation minimum

You get
  • Your business facts, structured data and page structure built and verified
  • Monthly citation audit against your baseline
  • A ranked fix list, worked through each month

Database Reactivation

Turn CRM contacts with no contact for 90+ days back into booked, paid work.

€1,500 setup + 30% of verified collected revenue · €0 setup in M3 and M4

You get
  • Segmented win-back email and SMS sequences
  • 90-day attribution from each contact’s first touch
  • A monthly reconciliation ledger with every invoice
You pay the share only on collected revenue.See what’s included →

Press Releases & Digital PR

Earn the third-party mentions that search engines and AI assistants treat as evidence.

€750 per release · earned PR €1,800 per campaign or €2,500/mo

You get
  • Releases written and distributed on syndicated wires
  • Story angles and journalist pitching on earned campaigns
  • A placement and pickup report each month
We commit to the outreach; placement is never guaranteed.See what’s included →

Competitor Snapshot

See exactly where three named competitors are cited and you are not.

€150 flat · credited against month one of a standard monthly service or retainer started within 30 days

You get
  • Three competitors across ChatGPT, Perplexity, Claude and Google AI Overviews
  • Entity structure compared side by side
  • Where your brand sits, and the gaps to close
€150 flat. Exactly three competitors.See the Snapshot →

Founder-ledOne named person answers for every deliverable.
Baseline firstDated before we change anything, then reported monthly.
Published pricingSetup fees and terms on the site before you talk to us.
Honest monthly reportingFlat months are reported as flat. No ranking promises.
Free AI AuditForensic multi-engine AI search audit · technical diagnostic within 2 working days
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Services

Core services. Senior-led, no account layer.

Core services in two groups, plus one-off builds. A senior lead runs every engagement end to end, at a published price. The Free AI Audit confirms scope before anything is booked.

Get found & cited

Flagship · AI search

AI SEO & Answer Engine Optimisation

When a buyer asks an AI assistant who to hire, it names three or four firms. We structure your business so it can find, understand and cite you.

  • Business facts, schema and pages rebuilt around the questions your buyers ask
  • Monthly citation audit across ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews, against your recorded baseline
  • No setup fee · three-month minimum, then month to month
€2,500 / monthFlat fee

Authority · Digital PR

Press Releases & Digital PR

AI assistants trust what others publish about you. We write the release, distribute it and pitch the story.

  • Wire distribution to news and business portals: €750 per release
  • Earned campaigns: angle, pitch and one-by-one journalist outreach
  • We commit to the outreach; placement is never guaranteed
€750 / releaseEarned PR €1,800 per campaign or €2,500/month

Content

Content Marketing

Researched articles that answer your buyers’ real questions, ready to publish and reported every month.

€750 · €1,200 · €1,800 / mo2, 4 or 8 articles a month

Local search

Local AI Search & GBP

Google Business Profile, citations and location schema aligned, so maps and AI assistants can find, understand and cite each location.

€750 setup + €500/moSetup waived on 6 months or a monthly package (M1–M4)

Syndication · MSN.com

MSN Spotlight

A monthly feature article about your business in MSN’s syndication network: a published source search engines and AI assistants can find.

€1,500/moMonth to month · placement not guaranteedSee MSN Spotlight

Win and keep customers

Flagship · Revenue

Database Reactivation

Revenue from customers you already paid to win. Consent-checked email and SMS to contacts who have gone quiet.

Common fit: car dealerships and multi-location groups.

  • Contacts with no contact for 90 days or more, segmented by value and consent
  • 30% of revenue collected on deals closed and invoice-collected within 90 days of first touch, from contacts who clicked or replied
  • €0 setup inside M3 and M4; the 30% is never waived
€1,500 setup + 30%Only on revenue you have collected

Priority · Pay per call

Performance Inbound

Pay for verified calls, not clicks: Google and Meta call campaigns, and an AI line that qualifies every caller. Ad spend is paid at cost, never marked up.

€1,500 setup + €45–€95 per callPer verified qualified call, or 15% of collected revenue · first 200 calls carry no call fee on the 3-month commitment

Pipeline

Lead Generation

Qualified B2B conversations, not form fills: hosted funnels, first-party tracking and 500 verified, enriched account records a month.

From €1,800/moMonthly retainer · first 200 records free

Paid media

Paid Ads Management

Google, Meta and LinkedIn run on cost per acquisition, not clicks. You pay the platforms directly; spend is never marked up.

€500 setup + 20% of spend€750/mo minimum fee · spend at cost

AI Voice & Chat

Superbots Core & 24/7 AI Voice

Answer every enquiry and call, day and night, from your own knowledge base. Calls open with an AI disclosure; recording is off unless you opt in.

€250 setup + €750/moVoice €495 deployment + €495/mo · Core + Voice €995/mo, voice deployment €250 · live in 14 working days

Start small: one-off builds

One-off build

Custom Apps & Web Infrastructure

One build that replaces a manual job: a quote tool, calculator, portal or installable web app (PWA), wired into your CRM. You own the code.

€5,000 fixed build50/50 · hosting €295/mo optional

One-off build

Brand DNA Kit & Digital Booklets

One brand system, so every channel, deck and contractor says the same thing.

€1,500 one-offFixed-price package

Who does the work: Fredrik Asche Kaada. Master's in leading organisational change (NTNU) · ran the communications task force for UNCTAD's 15th quadrennial conference · co-founded Kitos Light AS · MarTech production deployments since 2020. Full background →

Three ways to start

Start small, see the evidence, then decide

Two fixed-price ways to see the evidence before you commit to a monthly retainer, plus one month-to-month option.

DiagnosticDelivered in 3 working days

Competitor Snapshot: how AI assistants describe three rivals, and you

We benchmark three competitors you name across ChatGPT, Perplexity, Claude and Google AI Overviews, and show where your brand sits beside them.

  • Three competitors, named by you
  • Four assistants: ChatGPT, Perplexity, Claude, AI Overviews
€150Flat · three competitors
See what's included →
Credited in full against month one of a standard monthly service or retainer started within 30 days.
DetailsThe €150 is credited in full against month one of any standard monthly service or retainer started within 30 calendar days. It does not stack with prepaid term discounts. Credits do not stack with each other; the highest single credit applies, up to €350.
StrategyOne to one with Fredrik

Brand Strategy Session: 30 minutes, then three channels live

Who you're for, what you sell and the words to use everywhere. You leave with a written direction, a custom asset set and three channels set up to match.

  • Written positioning and messaging
  • Three main channels deployed
€350One-off
Book your strategy session
Credited in full against your first M1–M4 invoice within 30 days.
DetailsThe €350 is credited in full against your first M1–M4 invoice within 30 calendar days. Credits are not stackable; the highest single credit applies, up to €350.
50 seats + 50 waitlist placesMSN Spotlight

MSN Spotlight: a monthly feature article about you on MSN.com

We write it by hand. Our publishing partner distributes it into MSN’s content syndication network and partner feeds as sponsored content, structured so AI answer engines can find, understand and cite it.

  • One article a month
  • Month to month, no minimum term
€1,500Per month · month to month
See MSN Spotlight ↗

Placement and AI citations are not guaranteed. No article in a paid month: free carry-over or a refund.

How we work

See how we work, before you talk to anyone

A short introduction to how the practice is built: brand and AI SEO first so assistants can describe you accurately, then the apps, local search and channels that turn that visibility into enquiries. No pitch, no form in the way.

1 min 6 secLoads only when you press play

Working process

Six steps, every engagement

No guesswork and no jargon — the same path every time, from the first audit through to the monthly report that tells you whether it worked.

Diagnose 01–02 · Build 03–04 · Run monthly 05–06

  • PricingPublished commercial pricing with no hidden implementation fees: flat where it is fixed, every tier listed where it has tiers.
  • OwnershipThe accounts, the content and the assets stay yours, and you can revoke our access at any time.
  • EngineeringSEO, content and engineering from the same desk, with direct access to the founder and no account-manager layer, so nothing is lost in a hand-off.
Free AI Audit
01

Discovery & technical audit

Foundation
02

Strategy & precision roadmap

Plan
03

Systems design & build

Build
04

Live deployment

Ship
05

Optimise & scale

Growth
06

Reporting & steering

Governance

What each step delivers, in full — see the complete process on About Us.

How we measure

What a monthly AI Visibility Scorecard looks like

Every engagement starts from a recorded baseline, and every month you see the same four measures against it. This is the format, not a result.

ExampleIllustrative figures only; not client results or guarantees.
DetailsExample scorecard — illustrative figures only. Metric baselines reflect simulated diagnostic audits, not specific client revenue or rank guarantees.
Example business (fictional)40 buyer questions · ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews
Example AI Visibility Scorecard with illustrative figures
MeasureBaselineMonth 3
Brand Citation ShareShare of answers to the 40 questions that name or link the business.4%9%
Entity Consistency ScoreHow closely name, address, services and prices match across 25 sources.58 / 10079 / 100
Perplexity Direct Answer InclusionQuestions where the business appears inside the answer, not only in sources.1 of 404 of 40
Contextual Footprint IndexIndependent pages that describe the business accurately.1219
AI answers change without notice, so movement varies.
Why results varyAI assistants are non-deterministic and change without notice, so movement differs by market, starting point and competition. We report what moved and what did not.

AI Search & SEO — Nordic-Built

See what AI assistants say about your business today.

Yours to keep, whether or not we work together.

Prefer to talk first? Free 20-minute consult

The questions to ask anyone selling you SEO

Straight answers about AI SEO, timelines, and what it's actually like to work directly with us.

What actually is AI SEO?

It's structuring your business so ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews can find, understand and cite you — not just ranking on page one anymore. We build the technical structure and content signals that let AI models read, trust, and cite your business. That matters wherever buyers research before they commit: a homeowner choosing a plumber, a patient comparing clinics, or a B2B buyer asking a model to shortlist platforms.

My site already ranks well on Google — why would I need AI SEO?

Ranking on Google and being cited by ChatGPT or Perplexity are increasingly different problems. A page can sit at position one and still never get mentioned when someone asks an AI assistant the same question. If your traffic depends on search, that gap is worth closing before a competitor closes it first.

How is this different from a typical SEO agency?

You work directly with the founder, who leads delivery end to end on our own automation and verified partner infrastructure — no account layers, no junior staff executing while someone senior strategises elsewhere, no slow hand-offs. We also take on eight specific types of business rather than everyone, led by personal injury and legal practices, B2B SaaS, and multi-location chains and dealer groups, plus high-ticket eCommerce, MedSpa and private health, consultancies, home services and trades, and estate agents. If you're not on that list, we say so rather than take the retainer.

Who is Nordic MarTech not a fit for?

Businesses that need guaranteed rankings or citations, a budget below €2,500 a month for ongoing AI SEO, or an app published in the App Store. We also turn down work built on bought links, spun content or volume publishing without a strategy. If the Free AI Audit shows we are the wrong call, it says so plainly.

How do I know if AI SEO is worth it for a law firm?

Start with the value of one case. If a single new matter is worth more than a quarter of the retainer, the question is whether AI assistants already name your competitors for your case types. The Free AI Audit checks exactly that and shows where your firm stands. It does not promise case volume; it shows the gap.

What's included in the Free AI Audit?

A real look at where you stand: technical SEO health, how AI assistants currently see (or miss) your brand, and the three highest-impact fixes we'd prioritise first. No generic PDF — it's specific to your site. Delivered within 2 working days, and yours to keep.

What happens after the Free AI Audit if I don't move forward?

You keep the audit either way — the SEO health check, AI visibility gaps, and top 3 fixes are yours to use, whether that's with us, another agency, or your own team. No pressure, no hard sell.

What does this actually cost?

Pricing is published on the Services page, with no hidden implementation fees. Where a service has one fixed price, that is the price: AI SEO is €2,500/mo flat and Custom Apps is a €5,000 fixed base build. Where a service has tiers, the page lists every tier: the monthly packages (M1–M4) start at €2,950/mo, and M4 is scoped from €12,000/mo. Scope decides which tier fits: a local search build for a trades firm, a SaaS content push and an eCommerce technical cleanup take different amounts of work. Your Free AI Audit confirms the right tier before you commit to anything.

Do I need to sign a long-term contract?

Not a long one. AI SEO & Answer Engine Optimisation runs on a 3-month minimum — the shortest window in which search engines and AI assistants can crawl, index and begin citing the work — then continues month to month, cancellable with 30 days' written notice. Marketing packages M1–M4 run on the same 3-month commitment, and prepaying that term saves 10%. On every tier the Annual Unlock covers twelve months at 15% off and renews at the rate you started on, unless you stop it with the same 30 days' written notice — we email you ahead of the deadline with the renewal date and the amount. Everything else is per-project or rolling. We'd rather earn the renewal than lock you into one.

What if I don't need every service?

You can start with one. Local service businesses and clinics often start with Local AI Search and GBP, B2B teams with lead generation or AI SEO, and eCommerce teams with technical AI SEO or database reactivation — then expand if it is working. Nothing here is bundled or forced; we scope to what actually moves your business.

Do you guarantee results?

No one honest can guarantee AI SEO results — algorithms and AI models change too fast for that. What we commit to is the work: verified deliverables matching agreed scope, transparent reporting on what's shipping, and an early flag if your timeline expectations need adjusting rather than a surprise at the end. AI citations are monitored monthly, not guaranteed.

How long until I see results?

Technical fixes ship first, delivered according to phased onboarding milestones. AI citation visibility and lead flow build over months, not weeks. We tell you before we start if your timeline expectations need adjusting.

What do you need from me to get started?

Baseline access to your analytics and marketing accounts, plus an initial strategy alignment call. From there we run an asynchronous model: scheduled visibility reports by PDF and email, monthly KPI scorecards, and, on M1–M3 twelve-month terms, four 45-minute executive reviews, about every third month — with M4 stepping up to a 45-minute executive review every month plus a dedicated quarterly strategy day. We execute in full, so you stay informed without the weekly meeting bloat.

How do we work together day to day?

You'll hear from us directly — no ticket queue. Expect a kickoff call, a shared tracker for what's shipping, and regular check-ins on what's actually moving the needle. If something isn't working, we'll say so early.

How do I track progress and see what's working?

You get a shared tracker updated as work ships, plus regular reporting on rankings, AI citation appearances, and traffic. No black box — you can see exactly what's been done and what it's producing at any point.

Can you work alongside my existing team or agency?

Yes. We can plug into an existing marketing team or agency rather than replace it, usually owning the AI SEO and content workstream while your team handles the rest. We'll tell you upfront if there's overlap that doesn't make sense.

Do you only work with Nordic companies?

No. Nordic MarTech is founder-led from Stavanger, Norway, and works with clients across all five Nordic countries (Norway, Sweden, Denmark, Finland and Iceland) and the United Kingdom, where personal injury and legal practices are our lead sector. All delivery is remote.

Can you work in Norwegian and English?

Yes. Delivery, reporting and calls run in Norwegian or English, whichever your team prefers. Clients in the other Nordic countries and the UK are served in English.

How does the 3% of net profit commitment work?

Nordic MarTech commits 3% of net profit from day one, divided equally (1% each) among charity: water, The Ocean Cleanup and Pencils of Promise. Net profit means the profit for the year as reported in the business income statement filed with the Norwegian Tax Administration, before personal tax and owner drawings, so the percentage comes off the same figure the tax authority receives. Nothing has been given yet: the first figures and verified donation receipts are published in January 2027, preliminary at that point and confirmed on the filing due 31 May, and are then reported annually. A year closing at a loss gives nothing, and the page says so rather than skipping the year. We are a donor and nothing more — no partnership, sponsorship or endorsement in either direction. The arithmetic is on the Impact page, where full donation receipts and transfer records will be published annually from January 2027.

Also from Nordic MarTech: MSN Spotlight ↗