AI SEO & Answer Engine Optimisation

Search Is Splitting in Two

For twenty years, SEO meant one thing: rank on page one of Google. That's no longer the whole game. Industry zero-click research shows a majority of Google searches now end without a single click — and a growing share of that behaviour has moved to ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, and Microsoft Copilot. Some call this Answer Engine Optimisation (AEO), others Generative Engine Optimisation (GEO) or LLM optimisation — the label varies, the mechanics don't: if an AI assistant doesn't know your business exists, or can't confidently describe what you do, you're invisible in that conversation no matter how well you rank in classic search.

What LLM SEO Actually Involves

LLM SEO is the unglamorous half of this work: making your content legible to a model that will never render your page. That means clean semantic HTML, headings that answer a question rather than tease one, facts stated in full sentences instead of implied by a graphic, and structured data that agrees with the visible copy. Models retrieve passages, not pages — so a claim buried in a carousel or locked inside an image is a claim that does not exist. Most of what we change here also happens to make the page better for a human in a hurry.

Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) — the Difference

AEO is about being the source an assistant cites when someone asks a direct question. GEO is broader: shaping how a model describes your category, your competitors and you when nobody has asked about you by name. AEO wins you a link. GEO wins you the framing. They need different work — AEO rewards precise, well-structured answers; GEO rewards corroboration across sources a model already trusts. We run both in one engagement because doing either alone leaves the other exposed.

What You Get, and When

Real timeframes, not sales timeframes. Google's own former Search spokesperson, Maile Ohye, put it plainly: "In most cases, SEOs need four months to a year to help your business first implement improvements and then see potential benefit." Our schedule below sits inside that window, and we won't quote you anything faster. Engagements run on a 3-month minimum, then continue month to month.

1. Weeks 1–2 — AI Visibility Audit. Deliverable: a benchmark document showing how ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews currently describe your business, scored against named competitors, with a prioritised fix list. Outcome: you know exactly where you stand before a euro goes into execution.
2. Weeks 2–4 — Structure & Schema. Deliverable: entity and organisation schema deployed, site structure rebuilt for machine extraction, indexing verified in Search Console. Outcome: crawlers can state unambiguous facts about who you are and what you sell.
3. Weeks 4–8 — Content Engineered for Extraction. Deliverable: priority pages rewritten in direct, liftable language, with question-shaped headings and source-backed claims. Outcome: first technical and indexing movement typically shows here — impressions and crawl stability before rankings.
4. Months 3–6 — Mentions & Authority. Deliverable: coordinated digital PR and third-party citations, monthly AI mention tracking across all five assistants. Outcome: this is the window where measurable traction normally appears — non-brand clicks, ranking clusters, and the first AI citations.
5. Months 6–12 — Compounding. Deliverable: continued content and citation building against what the tracking proves is working. Outcome: gains stack rather than reset. Ahrefs' study of new pages found only 5.7% reach page one inside a year — which is exactly why this phase exists.

Where You'll Show Up

Built around the surfaces buyers actually use: ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini and Microsoft Copilot — not just classic blue-link search.

What's Included

• →AI visibility audit across five major assistants, benchmarked against competitors
• →Entity, organisation and product schema deployed and validated
• →Priority pages rewritten for clean machine extraction
• →Coordinated third-party mentions and citation building
• →3 DFY Custom Claude Skills in month one — included
• →Monthly AI mention tracking and reporting
• →Search Console and indexing verification throughout

What We Will Not Promise

We won't guarantee a ChatGPT citation, a ranking position, or a date. Nobody controls those, and any agency that guarantees them is either targeting terms nobody searches or using tactics that cost you later. What is contractually committed is the work above — audit, schema, content, citations and tracking — delivered on the schedule shown, with monthly evidence of what moved.

What You Actually Get

• →Audit-first pricing — a quote only after we know the real scope, never a generic package tier.
• →Direct access — you work with the person doing the work, not an account manager relaying updates.
• →Full ownership — the schema, content, skills and reporting are yours the moment they ship.

Common Questions

What is AI SEO / answer engine optimisation?

The practice of making your business easy for AI assistants like ChatGPT and Perplexity to find, understand and recommend — distinct from, but complementary to, traditional Google SEO. Also called AEO, GEO or LLM optimisation.

How is this different from traditional SEO?

Traditional SEO optimises for ranking algorithms and click-through. AI SEO optimises for extraction and trust: can a language model confidently lift a fact about your business into its answer, and does it have reason to trust that fact?

What are the 3 Claude Skills included in month one?

Deterministic SKILL.md recipes built from your own material — typically an answer writer that drafts FAQ content in your voice, an extraction checker that flags copy a model can't lift cleanly, and a citation tracker that standardises your monthly AI mention reporting. Three are included here and in M2 and M3 packages; additional skills start at €300, with suite pricing listed on the Custom Apps & Web Infrastructure page.

How long until I see results?

Google's own guidance, from former Search spokesperson Maile Ohye, is four months to a year to implement improvements and then see the benefit. Weeks 1–2 you get the audit and schema work. Weeks 4–8, technical and indexing signals move. Months 3–6 is where measurable traction usually appears. Months 6–12 is where it compounds. Ahrefs found only 5.7% of new pages reach page one inside a year, so anyone promising faster is either chasing keywords nobody searches or doing something that will cost you later.

Do you guarantee a mention in ChatGPT or Perplexity?

No. Nobody controls what an AI assistant cites. What is committed is the audit, schema, content and citation work that makes citation possible, tracked monthly so you can see exactly what changed.

What's included in the AI visibility audit?

A benchmark of how ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews currently describe your business, plus a comparison against named competitors, so the plan is built on priorities rather than guesswork.

Does this work for eCommerce product pages, or just B2B content?

Both — the same schema and extraction principles apply whether an AI assistant is answering a B2B research question or a "what's the best product for X" shopping query.

How do you track AI citations when Google Analytics doesn't show LLM referrals?

Standard analytics barely registers assistant traffic, so tracking is built into the engagement instead: monthly AI mention checks across ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews, alongside Search Console impressions and referral patterns — movement is measured directly at the answer engines, not inferred from a gap in GA4.

Can you correct inaccurate information an AI assistant gives about my business?

Often, yes — over time. Wrong answers usually trace back to weak or conflicting entity signals, so the fix is the same work this service already does: unambiguous schema, consistent facts across your site, and credible third-party citations that outweigh the stale source. It's a correction process, not an overnight edit.

Does AI SEO replace our classic Google rankings work?

No — it extends it. The same clean structure, schema and authority signals that help a language model cite you also strengthen classic rankings, so the work compounds across both surfaces rather than competing for budget.

What happens to the work if we pause or stop?

It keeps working. The schema, rewritten pages, skills, citations and tracking setup are yours the moment they ship, and authority built into your domain doesn't reset when an engagement ends — which is why the engagement runs on a 3-month minimum and then continues month to month rather than locking you into a longer contract.