Brand DNA Kit & Digital Booklets

Most Brands Don't Have an Identity. They Have a Logo and a Guess.

A logo isn't a brand system. Without defined colours, typography, tone, and positioning, every new asset — a social post, a proposal, a hire's first slide deck — reinvents the wheel and drifts a little further from what made the brand distinct in the first place. The Brand DNA Kit fixes that once, in a format your team can actually use, not a PDF that gets opened twice.

How the Process Works

1. Brand Audit & Discovery. Reviewing what already exists — logo, past assets, market position — and identifying what's missing or inconsistent.
2. Positioning & Visual Strategy. Defining the core positioning statement, colour palette, typography, and imagery direction from the audit findings.
3. System Build & Documentation. Assembling the full identity system and translating it into the interactive digital booklet your team will actually reference.
4. Rollout & Team Onboarding. Walking your team through how to use the system, so it governs every future asset instead of sitting unused.

What's Included

• →Full visual identity system — colour palette, typography, logo usage, and imagery direction
• →Written positioning framework — who you serve, what you say, and how you say it
• →Interactive digital booklet — a living reference, not a static export that gets buried in a drive
• →Optional Custom Claude Skills trained on the Kit (from €300)
• →Built to brief every future asset — ad creative, sales decks, hires — without starting from zero

What You Actually Get

• →Audit-first scoping — a quote only after we know your existing assets and gaps, never a generic package tier
• →Direct access — you work with the person doing the work, not an account manager relaying updates
• →Full ownership — the system and booklet are yours the moment they ship

Common Questions

Do I need an existing brand to start, or can this build one from scratch?

Either. If you already have a logo and rough visual direction, we formalise and extend it. If you're starting from nothing, we build the system from your positioning and market first.

Can the Brand DNA Kit be turned into AI skills?

Yes — that's the add-on above. We compile the finished Kit into Custom Claude Skills: a reporter that writes your monthly update in brand voice, a proposal drafter that follows your structure, a checker that flags off-brand copy before it ships. Skills start at €300, with suite pricing listed on the Custom Apps & Web Infrastructure page.

What format is the "digital booklet"?

An interactive, shareable reference — not a static PDF — so your team, contractors, and agencies always work from the current version, not an outdated export.

How is this different from a logo design project?

A logo is one asset. This is the system around it — palette, type, tone, and positioning — so everything built after the kit stays consistent without you having to police it.

Can this feed into other Nordic MarTech services?

Yes — the positioning and visual system here is what AI Photoshoots, Content Marketing, and Custom Apps & Web Infrastructure work builds from, so sequencing this first tightens everything downstream.

How long does the Brand DNA Kit take to deliver?

Timeline follows the audit — most kits are scoped and delivered within a few weeks once discovery confirms what's already in place versus what needs building.

Do you design individual assets like ads or decks too, or just the system?

This engagement is the system itself — the palette, type, tone, and booklet. Applying it to specific assets like ad creative or sales decks is scoped separately, guided by what the kit defines.