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What is the Brand DNA Kit?
The Brand DNA Kit is a complete visual identity system, written positioning framework and interactive digital booklet for your brand. It suits businesses whose assets drift because they have a logo but no system. The price is a €1,500 package, delivered one-off. We audit, define positioning, build the system and onboard your team.
Why a logo isn't a brand
Without defined colours, typography, tone and positioning, every new asset reinvents the wheel. Each social post, proposal or slide deck drifts a little further from what made the brand distinct.
The Brand DNA Kit fixes that once, in a format your team will actually use.
What you get
- →Full visual identity system — colour palette, typography, logo usage, and imagery direction
- →Written positioning framework — who you serve, what you say, and how you say it
- →Interactive digital booklet — a living reference, not a static export that gets buried in a drive
- →Built to brief every future asset — ad creative, sales decks, hires — without starting from zero
- →Optional Custom Claude Skills trained on the Kit (from €300)
- →Direct access to the person doing the work, not an account manager
- →Full ownership — all brand guidelines, schemas, and assets transfer outright upon final invoice settlement
Pricing
Published price: €1,500 covers the package above. Anything beyond it is quoted in writing before it starts.
Add-On: Turn the Kit Into Working AI Skills
The Kit defines your voice; a Custom Claude Skill enforces it. We compile the finished Kit into deterministic SKILL.md recipes your team can run every day:
- →The reporter — writes your monthly client or board update in brand voice, from your own numbers.
- →The proposal drafter — builds pitches to your structure, positioning and tone, not a generic template.
- →The brand checker — reads any draft and flags what's off-voice before it ships.
Built from the Kit you already own, so nothing is invented — and they're yours to keep.
How the process works
- Brand audit & discovery. Reviewing your logo, past assets and market position, and identifying what's missing or inconsistent.
- Positioning & visual strategy. Defining the positioning statement, colour palette, typography and imagery direction from the audit.
- System build & documentation. Assembling the identity system into the interactive digital booklet your team will reference.
- Rollout & team onboarding. Walking your team through the system, so it governs every future asset.
Common Questions
Do I need an existing brand to start, or can this build one from scratch?
Either. If you already have a logo and rough visual direction, we formalise and extend it. If you're starting from nothing, we build the system from your positioning and market first.
How is this different from a logo design project?
A logo is one asset. This is the system around it — palette, type, tone, and positioning — so everything built after the kit stays consistent without you having to police it.
What format is the "digital booklet"?
An interactive, shareable reference — not a static PDF — so your team, contractors, and agencies always work from the current version, not an outdated export.
How long does the Brand DNA Kit take to deliver?
Usually a few weeks. The timeline follows the audit: most kits are scoped and delivered once discovery confirms what's already in place versus what needs building.
Can the Brand DNA Kit be turned into AI skills?
Yes — that's the add-on above. We compile the finished Kit into Custom Claude Skills: a reporter that writes your monthly update in brand voice, a proposal drafter that follows your structure, a checker that flags off-brand copy before it ships. Skills start at €300, with suite pricing listed on the Custom Apps & Web Infrastructure page.
Can this feed into other Nordic MarTech services?
Yes — the positioning and visual system here is what Content Marketing, brand asset design, and Custom Apps & Web Infrastructure work builds from, so sequencing this first tightens everything downstream.
Do you design individual assets like ads or decks too, or just the system?
The system only: the palette, type, tone and booklet. Applying it to specific assets like ad creative or sales decks is scoped separately, guided by what the kit defines.
Related
- →Not sure of your positioning yet? Start with the Brand Strategy Session.
- →Want a review first? Start with the Free AI Audit.
At a glance
Expected results
Every future asset briefed from one system, so your channels stop drifting apart.
What you get
Colour, typography, logo and imagery rules, a written positioning framework, an interactive digital booklet and team onboarding.
Commercial model
€1,500 one-off package. Custom Claude Skills trained on the Kit from €300.
Timeline
Audit → positioning → system build → team onboarding.
RecommendedOur pick
The Kit plus one brand-checker Claude Skill (from €300), so every draft is checked against your voice.
Next step
Not sure it fits? The Free AI Audit shows where you stand, delivered within 2 working days.
Start with the Free AI Audit →See where you stand
The Free AI Audit, delivered within 2 working days: your technical SEO health, how ChatGPT, Perplexity and Google AI Overviews describe your business today, and the three fixes we would make first. Specific to your site, and yours to keep whether or not we work together.
AI Search & SEO — Nordic-Built
See what AI assistants say about your business today.
