Database Reactivation

The Cheapest Pipeline You're Not Using

Most businesses spend heavily to acquire new leads while a list that already cost money once — past customers and dormant contacts — sits quietly in the CRM. Reactivating that list is almost always cheaper than cold acquisition, because the trust and the prior contact already exist.

For eCommerce brands this is a direct lever on churn and customer lifetime value: winning back a lapsed buyer typically costs less than acquiring a new one. For B2B, it is pipeline from contacts your sales team already spoke to once. The calculator below decides whether it is worth running at all — before you speak to us.

How the Process Works

1. Database Audit & Segmentation. We mine the CRM and segment contacts by how recently they went quiet and why — not every dormant lead gets the same message.
2. Win-Back Sequence Design. Email and SMS sequences built per segment, leading with value rather than a cold sales pitch.
3. Launch & Monitor. Sequences go live and are tracked for opens, replies and genuine re-engagement signals — not just deliverability.
4. Score & Hand-off. Re-engaged contacts are scored and handed off as qualified conversations — or, for eCommerce, as repeat purchases — not just a list of clicks.

What's Included

• →Database audit and behavioural segmentation
• →Win-back email and SMS sequences, written per segment
• →Lead scoring and re-engagement tracking
• →Campaign reporting against your baseline

What You Actually Get

Re-engaged contacts are scored and handed to sales as qualified conversations, not just a list of clicks.

• →Audit-first pricing — a quote only after we know the real scope, never a generic package tier.
• →Direct access — you work with the person doing the work, not an account manager relaying updates.
• →Full ownership — the segmented list, sequences and reporting are yours the moment they ship.

Common Questions

What is the difference between reactivation and the email add-on?

Reactivation is the campaign: we wake the list you already have. Ongoing email and lifecycle marketing — welcome, cart, post-purchase and campaign flows — is a separate €1,500/month add-on you can start once the list is awake. Most clients do the campaign first and decide on the retainer afterwards.

How old can the list be?

Older lists typically need more segmentation, not a different approach — the audit phase determines what's realistic before any sequence goes out.

Do you need CRM access?

Yes, read access at minimum, so segmentation is based on real contact history rather than guesswork.

Is this GDPR compliant?

Campaigns are built around consent and existing customer relationships, which matters especially for EU-based contact lists — this is factored into the audit phase, not treated as an afterthought.

What if most of our list is cold?

That's what the audit and segmentation phase is for — colder segments get a different sequence than recently-dormant ones, rather than one blanket campaign.

Do you write the email and SMS copy?

Yes — win-back sequences are built and written per segment as part of the engagement.

How do you measure success here?

Re-engagement signals first — opens, replies and genuine responses — then how many re-engaged contacts get scored and handed off as qualified conversations or repeat purchases.