Database Reactivation

The cheapest pipeline you're not using

Most businesses spend heavily on new leads while past customers and dormant contacts sit quietly in the CRM. Reactivating that list is almost always cheaper than cold acquisition, because the trust and prior contact already exist.

For eCommerce, winning back a lapsed buyer typically costs less than acquiring a new one. For B2B, it is pipeline from contacts your sales team already spoke to once. We model the return calculation on your historical database numbers before you commit to anything.

Pricing

How the process works

1. Database audit & segmentation. We mine the CRM and segment contacts by how recently they went quiet and why.
2. Win-back sequence design. Email and SMS sequences built per segment, leading with value rather than a cold sales pitch.
3. Launch & monitor. Sequences go live and are tracked on clicked links and written replies — not on opens, which Apple Mail Privacy Protection pre-fetches and therefore inflates.
4. Score & hand-off. Re-engaged contacts are scored and handed off as qualified conversations or, for eCommerce, repeat purchases.

What's included

• →Database audit and behavioural segmentation
• →Win-back email and SMS sequences, written per segment
• →Lead scoring and re-engagement tracking
• →Campaign reporting against your baseline
• →Direct access to the person doing the work, not an account manager
• →Full ownership — the segmented list, sequences and reporting are yours the moment they ship

Common Questions

How do the dormancy and attribution rules work?

A contact is eligible for reactivation only where there has been no prior contact for 90 consecutive days before outreach begins. Attribution then runs for 90 days from that contact's first touch during the campaign — from first touch, not from campaign launch. The 30% share applies to verified collected revenue on deals closed inside that window, where the contact engaged by clicking a link or writing a reply. Email opens are excluded, because Apple Mail Privacy Protection pre-fetches images and inflates them.

How do you handle GDPR and marketing law?

You remain the controller of your contact data; we process it only on your instructions, as your processor under a signed Article 28 data processing agreement. Marketing messages follow markedsføringsloven § 15: named-person email and SMS go out only with consent or within an existing customer relationship, and every message carries an opt-out. Two sector limits apply: for private health clinics we accept only contacts with a documented marketing consent and keep message text neutral, with no treatment named; law-firm client lists are excluded unless each client has consented to marketing. This is settled in the audit phase, not treated as an afterthought.

How do you measure success here?

Qualified engagement first — clicked links and written replies, which are the only signals we count. Email opens are excluded: Apple Mail Privacy Protection pre-fetches images, so an open is not evidence anyone read anything. Then how many re-engaged contacts get scored and handed off as qualified conversations or repeat purchases.

What do you need to know before quoting a reactivation campaign?

Five: how long you have been trading, how many active clients or members are in your database, how many are non-active, your average transaction value per client, and how often they typically buy. Those five decide whether reactivation is worth running at all — and we use your exact historical list size and average deal value to model your projected return before launch.

What is the difference between reactivation and the email add-on?

Reactivation is the campaign: we wake the list you already have. Ongoing email and lifecycle marketing — welcome, cart, post-purchase and campaign flows — is a separate €1,500/month add-on you can start once the list is awake. You can run the campaign first and decide on the retainer afterwards.

How old can the list be?

It depends on the list. Older lists typically need more segmentation, not a different approach, and the audit phase determines what's realistic before any sequence goes out.

What if most of our list is cold?

That's workable. Colder segments get a different sequence than recently dormant ones, rather than one blanket campaign, and the audit and segmentation phase sets that up.

Do you need CRM access?

Yes, read access at minimum, so segmentation is based on real contact history rather than guesswork.

Do you write the email and SMS copy?

Yes — win-back sequences are built and written per segment as part of the engagement.

Related

• →Once the dormant list is worked, new conversations come from conversion-built funnels and targeted outreach.
• →Want your list assessed first? Start with the Free AI Audit.