Press Releases & Digital PR

Why not every backlink counts

Low-authority, irrelevant press coverage looks like progress but rarely changes rankings or trust. Earned Digital PR starts with a story worth covering and ends with a mention from a source search engines and AI models already trust.

Every campaign does two jobs. It pitches the story to the right journalists so it gets picked up. It then turns that pickup into a durable trust signal that search engines and AI models cross-reference when deciding which sources to find, understand and cite.

Need syndication only, with no journalist pitching? See Press Release Distribution — flat €750 wire-only syndication.

Per campaign or ongoing retainer

One earned campaign proves the approach. A retainer builds compounding authority, because sustained journalist relationships and cadence outperform sporadic one-offs.

How the process works

1. Angle & story development. Finding the story (data, expertise or news) worth a journalist's time, with a spokesperson quote and proprietary detail built in.
2. Targeted outreach. Pitched one by one to the journalists and trade desks that cover your field, not a mass blast list.
3. Tier-1 pitching. The strongest angles go directly to high-authority publications. We commit to the outreach; whether a publication runs the story is always the editor's call.
4. Link profile monitoring. Ongoing monitoring of the resulting backlink profile, with disavow strategy where needed.

What's included

• →Earned digital PR campaigns, written to pitch and build authority at once
• →Targeted outreach to high-authority tier-1 publications per campaign
• →Backlink audits and disavow strategy
• →Guest content placement
• →Ongoing link profile monitoring, not left to chance after the campaign ends
• →Transparent pricing: per campaign or a defined retainer, never a vague quote
• →Direct access to the person doing the work, not an account manager
• →Full ownership: the pitch angles and coverage secured are yours to reuse

Common Questions

What counts as "earned digital PR" here?

Earned coverage and mentions from relevant, credible sources, secured through journalist pitching — not paid link placements, low-quality directories, or wire-only syndication.

Do you guarantee placements?

No. Nobody controls what a publication decides to run, so placements and backlinks are not promised. What we commit to is targeted, well-researched outreach on every campaign; coverage is never guaranteed.

Will this help with AI visibility too?

Yes — earned mentions from credible publications are exactly the kind of third-party signal AI models cross-reference when deciding whether to trust and cite a brand.

Should I start with a single campaign or a retainer?

A single campaign is the right first step if you're testing the approach or have one specific story. A retainer makes sense once you're ready for sustained coverage — relationships and cadence compound in a way one-off campaigns can't.

How is success measured?

Placement quality and relevance first, backlink and ranking impact second — volume alone isn't the goal.

Do you write the press release itself?

Yes — the release, the pitch angle, and the outreach are all part of the engagement, not a separate add-on.

What if I just need wire syndication, not journalist pitching?

That's Press Release Distribution — a flat €750 per release, syndication only, no ongoing commitment.

Related

• →Need wire syndication only? See Press Release Distribution.
• →Want coverage to feed AI citations? See AI SEO & answer engine optimisation.
• →Not sure which fits? Start with the Free AI Audit.