Press Releases & Digital PR

Not Every Backlink Moves the Needle

Low-authority, irrelevant press coverage looks like progress but rarely changes rankings or trust. Earned Digital PR starts with a story worth covering and ends with a mention from a publication or platform an AI model or search engine already trusts.

Every campaign is built to do two jobs at once, not one. First, pitch: get the story in front of the right journalists and publications so it actually gets picked up. Second, build authority: turn that pickup into a durable trust signal — targeted outreach to high-authority tier-1 publications, a quoted spokesperson, a third-party mention — that search engines and AI models cross-reference when deciding who to rank and recommend.

Need syndication only, with no journalist pitching? See Press Release Distribution — flat €650 wire-only syndication.

How the Process Works

1. Angle & Story Development. Finding the actual story — data, expertise, or news — worth a journalist's or publication's time, with a spokesperson quote and proprietary detail built in from the start.
2. Targeted Outreach. Pitched to relevant journalists, publications, and review aggregators, not a mass blast list.
3. Placement & Tier-1 Outreach. Coverage secured with targeted outreach to high-authority tier-1 publications, distributed where it strengthens both search rankings and AI trust signals.
4. Link Profile Monitoring. Ongoing monitoring of the resulting backlink profile, with disavow strategy where needed.

Per-Campaign, or an Ongoing Retainer

One earned campaign proves the approach. A retainer builds compounding authority — sustained journalist relationships and cadence outperform sporadic one-offs.

What's Included

• →Earned digital PR campaigns, written to pitch and build authority at once
• →Targeted outreach to high-authority tier-1 publications per campaign
• →Backlink audits and disavow strategy
• →Guest content placement
• →Link profile monitoring

What You Actually Get

Your backlink profile is monitored on an ongoing basis, not left to chance after the campaign ends.

• →Transparent pricing — per campaign or a defined retainer, never a vague quote
• →Direct access — you work with the person doing the work, not an account manager relaying updates
• →Full ownership — the pitch angles and coverage secured are yours to reuse

Common Questions

What counts as "earned digital PR" here?

Earned coverage and mentions from relevant, credible sources, secured through journalist pitching — not paid link placements, low-quality directories, or wire-only syndication.

Do you guarantee placements?

No reputable agency can guarantee a specific publication says yes — what's guaranteed is targeted, well-researched outreach every campaign, not the placement or the backlink.

How is success measured?

Placement quality and relevance first, backlink and ranking impact second — volume alone isn't the goal.

Do you write the press release itself?

Yes — the release, the pitch angle, and the outreach are all part of the engagement, not a separate add-on.

Should I start with a single campaign or a retainer?

A single campaign is the right first step if you're testing the approach or have one specific story. A retainer makes sense once you're ready for sustained coverage — relationships and cadence compound in a way one-off campaigns can't.

Will this help with AI visibility too?

Yes — earned mentions from credible publications are exactly the kind of third-party signal AI models cross-reference when deciding whether to trust and cite a brand.

What if I just need wire syndication, not journalist pitching?

That's Press Release Distribution — a flat €650 per release, syndication only, no ongoing commitment.