Superbots — Smart AI Chatbots

Why after-hours enquiries are lost

Most enquiries arrive outside office hours, often from someone comparing three suppliers in one sitting. The first to reply usually wins. A Superbot answers in your words without waiting for staff, and aims to book the meeting while the visitor is still on the page.

The default website chatbot answers from a generic model, invents details and can't see your pricing or availability. Buyers have learned to close it on sight.

Superbot vs chat widget

Where Superbots fit best

• →Sales qualification. Scores visitors against who you want as a client and books the ones worth your time. Built for consultancies, agencies and high-ticket service providers.
• →Client intake. Handles first-touch questions, explains what to prepare, and collects details before the appointment. Built for clinics and specialist practices.
• →Product & order assistant. Guides visitors to the right product and resolves order questions without a support ticket. Built for eCommerce and high-SKU catalogues.

24/7 AI Voice Receptionist

An AI voice agent that answers your business line around the clock, from the same approved knowledge base as your Superbot. It qualifies the caller, books into your calendar, and hands off to a person when a question falls outside what it has been approved to answer. It runs on the Contactless Trust voice engine and is sold, set up and supported here.

Every call opens with a clear disclosure that the caller is speaking to an AI assistant. Call recording and transcription are off by default and switched on only if you opt in with a documented lawful basis. Provisioning runs on a 14-working-day timeline from a signed scope and a connected number. It does not take payments during calls.

Pricing

You're buying something that answers every enquiry at 21:40 for as long as it runs, so the price sits where the work is. At €995 a month, Core costs around €33 a day. Work out what one recovered enquiry a month is worth to you, and judge it against that.

Running multiple bots across departments, locations or languages? That's scoped on the audit — the architecture is the same, the volume isn't.

How the process works

1. Knowledge base build. Your site, documents, product data and pricing rules structured into a source-backed knowledge base, the same asset that makes you citable to answer engines.
2. Persona & conversation design. Tone, boundaries and escalation rules written by a person: what it handles, what it refuses, and when it passes to a human.
3. Qualification design. The questions it asks before booking (job type, timeline, budget band, location), so what reaches your calendar is already filtered.
4. Integration. Connected to your CRM, calendar and pipeline, so it can qualify, book and create records.
5. Supervised launch. Real conversations are reviewed before it runs unattended.
6. Monitor & retrain. Monthly review of what it got wrong, what it escalated and what buyers asked, fed back into the knowledge base.

What's included

• →Knowledge base build and structuring
• →Custom persona and conversation design
• →Qualification questions that filter before booking
• →CRM, calendar and pipeline integration
• →Hosting, model costs and monitoring
• →Ongoing retraining as your offer changes
• →Transparent pricing: setup and monthly quoted up front, no usage surprises
• →Direct access to the person doing the work, not an account manager
• →Full ownership: the knowledge base is yours, and it keeps working for AI search even if you retire the bot

Grounded, not guessing

Every answer is grounded in source material you approved. Where the bot doesn't know, it says so and routes to a human instead of improvising — which is the single most common way chatbots damage trust. Conversation data sits behind your existing consent settings and is never used to train public models.

Common Questions

How is this different from a standard chat widget?

A Superbot is trained on your own material — site, documents, product data, pricing rules — and connected to your CRM so it can book, qualify and hand off. A widget chatbot answers from a generic model and forgets you the moment the tab closes.

What does the Superbot cost?

€250 setup plus €995 a month for Core: one knowledge base, one site, CRM and calendar integration, lead qualification and booking, and monthly retraining. Prices exclude VAT/MVA. Kaada Nordic MarTech is not currently MVA-registered, so no MVA is charged while that status applies; when registration becomes required, MVA is added from the registration date, with notice before the next invoice.

How long does it take to go live?

Provisioning follows our 14-working-day timeline from kickoff: the knowledge base is structured, the bot is trained and tested, then it runs a supervised soft launch before it handles traffic unattended.

What happens when it doesn't know something?

It says so and hands off. We'd rather it route a visitor to a human than invent an answer — every response is grounded in your approved source material, and anything outside that scope escalates instead of guessing.

Can it book meetings and push leads into our CRM?

Yes. Booking, CRM record creation, lead scoring and hand-off are the point. A bot that only answers questions is a search box with a personality.

Where does the conversation data go?

Conversations are processed by named sub-processors, disclosed in writing before any data is handled, and the bot runs behind your existing consent settings. We don't train public models on your customer conversations.

What does the monthly fee actually cover?

Hosting, model costs, monitoring and monthly retraining as your offer changes. A bot left untouched for six months starts giving out last season's answers — the monthly is what stops that.

What does the AI Voice Receptionist cost?

€1,290 one-time deployment plus €595 a month, covering telephony routing, the conversational model runtime, voice synthesis and infrastructure maintenance. Bundled with Superbots Core it is €1,290 a month for both, and the voice deployment fee drops from €1,290 to €650.

Can chat and voice run on one knowledge base?

Yes. The Voice Receptionist answers from the same approved source material as your Superbot, so you build and retrain once rather than twice.

Do I own the knowledge base?

Yes. The knowledge base is yours, and it keeps working for AI search even if you retire the bot — the structuring work is the same asset that makes you citable to answer engines.

Related

• →A bot that needs its own workflow becomes a custom application and PWA build.
• →The same knowledge base helps AI assistants find, understand and cite you. See AI SEO & answer engine optimisation.
• →Want it trained on your knowledge base? Start with the Free AI Audit.