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Good Fit vs Wrong Fit
Fit matters more to us than revenue. If you're on the right-hand column we'll say so on the first call and point you somewhere better — it costs us a deal and saves you a quarter.
We work well with
Signals that usually mean we can move fast and prove value inside a quarter.
- ✓You already have real demand — the problem is being found, not being wanted
- ✓Contract or order values high enough that a handful of extra clients moves the year
- ✓Someone internally can approve a decision without a six-week committee
- ✓You're prepared to give it two to three quarters before judging the outcome
- ✓You want to own the search and AI layer, not rent leads from a marketplace
- ✓You'll give us access to real data — CRM, analytics, close rates
We're not the right call
We turn this work away. It saves you money and saves us both a bad engagement.
- ✕Pre-launch with no product, no offer and no audience to work from yet
- ✕You want bought links, spun content, or anything else that games the system
- ✕Low-margin, high-volume products where one extra sale barely registers
- ✕You want volume content published without a strategy behind it
- ✕You're shopping for the lowest price rather than the best return on the spend
- ✕The work needs sign-off from five stakeholders who haven't agreed on the goal
Eight Types of Businesses We Take On
Eight — not fifty. Each one has a specific structural reason it loses ground in AI search, and a specific fix we've built repeatable systems for. If you're not on this list, we'll tell you honestly rather than take the retainer.
Home Services & Trades
HVAC, plumbing, electrical, roofing. Your click costs climb every quarter while Siri, ChatGPT and Google's AI overviews answer "emergency plumber near me" without ever sending you the visit. We rebuild your local presence for answer engines: geotagged schema, a properly structured Google Business Profile, and local AEO built to win the map pack and the AI summary sitting above it.
76% of people who search “near me” visit a business within 24 hours, and 46% of all Google searches carry local intent. Google
Get Found Locally →Recommended services, compliance & how we work ▾
- Local AI Search & GBP — own the map pack for "near me"
- Paid Ads & Local Services Ads — pay per call, not per click
- Database Reactivation — the quotes that never closed
Compliance & how we work in this vertical
- Do you run our ads or answer our phones? Ads only if you scope Paid Ads separately — it's listed above. We build owned local search and AI-citation infrastructure; call handling, dispatch and quoting stay with your team.
- How do you generate visibility in this vertical? Through geotagged schema, a properly structured Google Business Profile and local AEO — not review gating, invented service addresses, or resold lead-broker listings.
- Can you guarantee call volume? No. Same answer we give every client — these systems are non-deterministic, and we report honestly against your baseline.
MedSpa, Dental & Private Health Practices
Three clinics, one phone, and the decision made before anyone rings you. Patients researching high-value treatment read reviews, compare before-and-after work, and increasingly ask an AI assistant who to trust nearby. We build what that answer rests on: review architecture earned honestly rather than filtered, treatment and facility imagery with location data baked in, and practice content an AI model can cite by name.
Win Local Patient Search →Recommended services, compliance & how we work ▾
- Local AI Search & GBP — be the clinic AI names
- Database Reactivation — re-engage lapsed contacts from your own CRM
- AI Photoshoots — treatment and facility imagery that converts
Compliance & how we work in this vertical
- Do you touch patient data or clinical claims? We never process clinical records; reactivation campaigns run on contact data in your own systems, under your consent basis. Treatment claims remain your practitioners' and your regulator's responsibility.
- How do you handle reviews and patient stories? Earned honestly. We build request flows — we do not gate, filter or buy reviews, and nothing patient-identifiable is published without documented consent.
- Can you guarantee bookings? No. Health advertising rules also vary by market; we flag anything that reads close to the line, but staying inside them stays with your practice.
Estate Agents & Residential Property
Your listings sit on the same portals as everyone else's, so the portal takes the ranking and you take the enquiry only if you are lucky. Ask an assistant who the best agent in your area is and it answers from reviews, location signals and who else mentions you. We build agent-level entity signals and area pages that carry their own authority.
Own Your Area in AI Search →Recommended services, compliance & how we work ▾
- Personalised AI Video & Outreach — video valuations that reach likely vendors first
- Lead Generation — valuation-request funnels on your own site, captured and qualified before you call
- Local AI Search & GBP — own your area, not the portal
Compliance & how we work in this vertical
- Do you sell us leads? No — our Lead Generation service builds capture funnels you own outright, alongside agent-level entity signals and area pages. We do not broker enquiries or resell portal data.
- How do you generate visibility in this vertical? Through area content, review architecture and location schema — no scraped listing feeds, and no doorway pages for towns you do not actually cover.
- Can you guarantee valuations or instructions? No. Property demand is cyclical. We report movement against your baseline rather than against a promise.
Multi-Location Chains, Franchises & Dealer Groups
Ten to a hundred Google Business Profiles — retail chains, franchise networks and car and vehicle dealer groups alike — near-duplicate regional pages competing with each other, and no clear entity signals telling AI search which branch serves which area. We centralise it: multi-location geo-schema architecture, location pages that reinforce rather than cannibalise, and regional AEO hubs that capture high-intent local search across every site, showroom or forecourt you operate.
1.5 billion “near me” searches run every month — about 50 million a day, split across every area you operate in. Synup
Scale Multi-Location Infrastructure →Recommended services, compliance & how we work ▾
- Local AI Search & GBP — every branch, one architecture
- Custom Apps & Web Infrastructure — location tooling that scales
- AI SEO & AEO — cited, not just ranked
Compliance & how we work in this vertical
- Who owns the Google Business Profiles? You do. We work inside your accounts, and access stays with you if we stop working together.
- How do you handle franchisee autonomy? Central schema and templates with local override where a location needs it. We do not publish on a franchisee's behalf without a named approver.
- Can you guarantee results at every site? No. Locations perform differently by market. We report per location — including the ones standing still.
B2B SaaS & Tech Platforms
Traditional keywords still bring traffic. They stopped bringing pipeline. When a buyer asks an AI model to compare options in your category, the shortlist forms before they ever reach your site. We fix that with technical AI SEO, category entity mapping, and research-led content that makes your platform the default answer rather than a footnote in someone else's comparison.
Build SaaS Pipeline →Recommended services, compliance & how we work ▾
- AI SEO & AEO — be the default answer in your category
- Content Marketing — the research an AI model actually cites
- Lead Generation — funnels you own that qualify before the call
Compliance & how we work in this vertical
- Do you do outbound or buy contact lists? No. We build answer-engine indexing and owned content — no purchased lists, and no visitor de-anonymisation or identity resolution.
- How do you generate visibility in this vertical? Through documentation-grade content, comparison and category pages, and entity signals a model can cite your product by name from.
- Can you guarantee pipeline? No. We report citation share and demo-request movement against your baseline, not attributed revenue we cannot verify.
High-Ticket eCommerce & Premium D2C
Paid acquisition gets more expensive every season, and when a buyer asks an AI assistant for a shortlist, your product isn't on it. We fix both ends: product Answer Engine Optimisation, deep entity-level structured data, and high-tier digital PR that earns the citations AI models actually draw from — so you're in the answer, not just the ad auction.
Scale eCommerce AI Visibility →Recommended services, compliance & how we work ▾
- Database Reactivation — cart abandonment, post-purchase and replenishment flows
- AI SEO & AEO — get your products onto the AI shortlist
- Custom Apps & Web Infrastructure — a PWA that converts on mobile
Compliance & how we work in this vertical
- Do you run our ad accounts? Only if you scope that separately. The work described here is owned search and AI-citation infrastructure, not paid media management.
- How do you handle product and pricing claims? They stay yours. We structure them so machines can read them accurately, and we flag anything that reads as unsubstantiated before it ships.
- Can you guarantee revenue? No. We model order lift against your current conversion rate and show every assumption behind the number.
Professional Services & Consultancies
Long sales cycles that hang on whoever happens to refer you this quarter. We build predictable inbound instead: authority digital PR and earned media that make you the named expert, interactive web apps that capture enterprise buyers directly, and reactivation campaigns for the dormant leads already sitting in your CRM. Lead tracking shows who is engaging and what is converting in real time, rather than at month-end.
Position Enterprise Authority →Recommended services, compliance & how we work ▾
- Press Releases & Digital PR — become the named expert
- Lead Generation — predictable inbound instead of referrals
- Database Reactivation — dormant CRM back into conversations
Compliance & how we work in this vertical
- Do you publish under our partners' names? We draft; a named person at your firm reviews and signs off. Nothing goes out under a partner byline without their approval.
- How do you generate visibility in this vertical? Through thought-leadership content, earned mentions and AEO — not paid placement dressed up as editorial.
- Can you guarantee enquiries? No. Long sales cycles make attribution slow. We report leading indicators honestly rather than claiming credit for pipeline we did not source.
Personal Injury Attorneys & Legal Practices
Car accident and injury searches carry some of the highest cost-per-click of any vertical, and that cost climbs every quarter whether the click ever calls or not. We build the layer next to it: structured local citations, geotagged practice-area schema, and answer-engine visibility built so your firm surfaces in AI-generated shortlists and the local map pack — a channel firms funding pure PPC haven't built yet, and one you own rather than rent.
76% of “near me” searchers visit within 24 hours — on the highest cost-per-click terms in search. Google
Build Local AI Visibility →Recommended services, compliance & how we work ▾
- Local AI Search & GBP — own the map pack for "near me"
- AI SEO & AEO — be cited, not just ranked
- Press Releases & Digital PR — earned authority, not paid placement
Compliance & how we work in this vertical
- Are you a lawyer referral service? No — we're a marketing agency, not a referral network. We don't broker cases, take referral fees, or touch case intake.
- How do you generate visibility for this vertical? Through owned local search and AI-citation infrastructure — not visitor identity-resolution or de-anonymization tracking, and never direct outreach to accident victims.
- Can you guarantee case volume or lower acquisition costs? No. Same answer we give every client — these systems are non-deterministic, and we report honestly against your baseline.
- Do you handle state bar advertising compliance? We build the marketing layer; advertising rules and solicitation restrictions remain your firm's and your bar counsel's responsibility.
What Is Invisibility Costing Your Business?
Select your business sector, enter your figures, and see what capturing a few additional customers per month is worth. Takes approximately 20 seconds.
These are your numbers, not our promise. The result changes entirely with what you type in above — your market, your prices and how well you close. We don't guarantee a specific increase. If we send you a proposal, the figures in it come from your own data, not this tool.
Check these numbers with us — free, 20 minutes
