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Good Fit vs Wrong Fit
Fit matters more to us than revenue. If you recognise yourself under "We're not the right call", your Free AI Audit will say so plainly and point you somewhere better — it costs us a deal and saves you a quarter.
We work well with
Signals that usually mean we can move fast and prove value inside a quarter.
- ✓You already have real demand — the problem is being found, not being wanted
- ✓Contract or order values high enough that a handful of extra clients moves the year
- ✓Someone internally can approve a decision without a six-week committee
- ✓You're prepared to give it two to three quarters before judging the outcome
- ✓You want to own the search and AI layer, not rent leads from a marketplace
- ✓You'll give us access to real data — CRM, analytics, close rates
We're not the right call
We turn this work away. It saves you money and saves us both a bad engagement.
- ✕Pre-launch with no product, no offer and no audience to work from yet
- ✕You want bought links, spun content, or anything else that games the system
- ✕Low-margin, high-volume products where one extra sale barely registers
- ✕You want volume content published without a strategy behind it
- ✕You're shopping for the lowest price rather than the best return on the spend
- ✕The work needs sign-off from five stakeholders who haven't agreed on the goal
Eight Types of Businesses We Take On
Eight — not fifty. Each one has a specific structural reason it loses ground in AI search, and a specific fix we've built repeatable systems for. If you're not on this list, we'll tell you honestly rather than take the retainer.
High-Ticket eCommerce & Premium D2C
Paid acquisition gets more expensive every season, and when a buyer asks an AI assistant for a shortlist, your product isn't on it. We fix both ends: product Answer Engine Optimisation, deep entity-level structured data, and high-tier digital PR that earns the citations AI models actually draw from — so you're in the answer, not just the ad auction.
Scale eCommerce AI Visibility →Recommended services, compliance & how we work ▾
- Database Reactivation — win back lapsed buyers, with lifecycle flows as an add-on
- AI SEO & AEO — get your products onto the AI shortlist
- Custom Apps & Web Infrastructure — a PWA that converts on mobile
Compliance & how we work in this vertical
- Do you run our ad accounts? Yes — full PPC management sits inside M3 Growth Lighthouse and M4 Enterprise Horizon, across Google, Meta and LinkedIn. On M1 and M2 the focus is organic AEO, brand and local search infrastructure, though Paid Ads can be scoped separately alongside any tier.
- How do you handle product and pricing claims? We ground every product specification and price in your own verified source data. We do not invent promotional offers, and we will not publish dynamic inventory pricing without a direct API integration or a real-time catalogue sync behind it.
- Can you guarantee revenue? No. We model order lift against your current conversion rate and show every assumption behind the number.
B2B SaaS & Tech Platforms
Traditional keywords still bring traffic. They stopped bringing pipeline. When a buyer asks an AI model to compare options in your category, the shortlist forms before they ever reach your site. We fix that with technical AI SEO, category entity mapping, and research-led content that makes your platform the default answer rather than a footnote in someone else's comparison.
Build SaaS Pipeline →Recommended services, compliance & how we work ▾
- AI SEO & AEO — be the default answer in your category
- Content Marketing — the research an AI model actually cites
- Lead Generation — funnels you own that qualify before the call
Compliance & how we work in this vertical
- Do you do outbound or buy contact lists? No. We build answer-engine indexing and owned content — no purchased lists, and no visitor de-anonymisation or identity resolution.
- How do you generate visibility in this vertical? Through documentation-grade content, comparison and category pages, and entity signals a model can cite your product by name from.
- Can you guarantee pipeline? No. We report citation share and demo-request movement against your baseline, not attributed revenue we cannot verify.
MedSpa, Dental & Private Health Practices
Three clinics, one phone, and the decision made before anyone rings you. Patients researching high-value treatment read reviews, compare before-and-after work, and increasingly ask an AI assistant who to trust nearby. We build what that answer rests on: review architecture earned honestly rather than filtered, treatment and facility imagery tied to each clinic's verified location details, and practice content an AI model can cite by name.
Win Local Patient Search →Recommended services, compliance & how we work ▾
- Local AI Search & GBP — be the clinic AI names
- Database Reactivation — re-engage lapsed contacts from your own CRM
- Content Marketing — treatment pages that answer the questions patients actually ask
Compliance & how we work in this vertical
- Do you touch patient data or clinical claims? We never process clinical records; reactivation campaigns run on contact data in your own systems, under your consent basis. Treatment claims remain your practitioners' and your regulator's responsibility.
- How do you handle reviews and patient stories? Earned honestly. We build request flows — we do not gate, filter or buy reviews, and nothing patient-identifiable is published without documented consent.
- Can you guarantee bookings? No. Health advertising rules also vary by market; we flag anything that reads close to the line, but staying inside them stays with your practice.
Professional Services & Consultancies
Long sales cycles that hang on whoever happens to refer you this quarter. We build predictable inbound instead: authority digital PR and earned media that make you the named expert, interactive web apps that capture enterprise buyers directly, and reactivation campaigns for the dormant leads already sitting in your CRM. Lead tracking shows who is engaging and what is converting in real time, rather than at month-end.
Position Enterprise Authority →Recommended services, compliance & how we work ▾
- Press Releases & Digital PR — become the named expert
- Lead Generation — predictable inbound instead of referrals
- Database Reactivation — dormant CRM back into conversations
Compliance & how we work in this vertical
- Do you publish under our partners' names? We draft; a named person at your firm reviews and signs off. Nothing goes out under a partner byline without their approval.
- How do you generate visibility in this vertical? Through thought-leadership content, earned mentions and AEO — not paid placement dressed up as editorial.
- Can you guarantee enquiries? No. Long sales cycles make attribution slow. We report leading indicators honestly rather than claiming credit for pipeline we did not source.
Multi-Location Chains, Franchises & Dealer Groups
Ten to a hundred Google Business Profiles — retail chains, franchise networks and car and vehicle dealer groups alike — near-duplicate regional pages competing with each other, and no clear entity signals telling AI search which branch serves which area. We centralise it: multi-location geo-schema architecture, location pages that reinforce rather than cannibalise, and regional AEO hubs that capture high-intent local search across every site, showroom or forecourt you operate.
Scale Multi-Location Infrastructure →Recommended services, compliance & how we work ▾
- Local AI Search & GBP — every branch, one architecture
- Custom Apps & Web Infrastructure — location tooling that scales
- AI SEO & AEO — cited, not just ranked
Compliance & how we work in this vertical
- Who owns the Google Business Profiles? You do. We work inside your accounts, and access stays with you if we stop working together.
- How do you handle franchisee autonomy? Central schema and templates with local override where a location needs it. We do not publish on a franchisee's behalf without a named approver.
- Can you guarantee results at every site? No. Locations perform differently by market. We report per location — including the ones standing still.
Home Services & Trades
HVAC, plumbing, electrical, roofing. Your click costs climb every quarter while Siri, ChatGPT and Google's AI overviews answer "emergency plumber near me" without ever sending you the visit. We rebuild your local presence for answer engines: LocalBusiness and service-area schema, a properly structured Google Business Profile, and local AEO built to improve your chance in the local pack and the AI summary sitting above it.
76% of people who conduct a “near me” search on a smartphone visit a business within 24 hours. Think with Google, 2016
Get Found Locally →Recommended services, compliance & how we work ▾
- Local AI Search & GBP — compete for the local pack on "near me"
- Paid Ads & Local Services Ads — pay per call, not per click
- Database Reactivation — the quotes that never closed
Compliance & how we work in this vertical
- Do you run our ads or answer our phones? Ads only if you scope Paid Ads separately — it's listed above. We build owned local search and AI-citation infrastructure; call handling, dispatch and quoting stay with your team.
- How do you generate visibility in this vertical? Through LocalBusiness and service-area schema, a properly structured Google Business Profile and local AEO — not review gating, invented service addresses, or resold lead-broker listings.
- Can you guarantee call volume? No. Same answer we give every client — these systems are non-deterministic, and we report honestly against your baseline.
Estate Agents & Residential Property
Your listings sit on the same portals as everyone else's, so the portal takes the ranking and you take the enquiry only if you are lucky. Ask an assistant who the best agent in your area is and it answers from reviews, location signals and who else mentions you. We build agent-level entity signals and area pages that carry their own authority.
Own Your Area in AI Search →Recommended services, compliance & how we work ▾
- Database Reactivation — win back past vendors and buyers already in your CRM
- Lead Generation — valuation-request funnels on your own site, captured and qualified before you call
- Local AI Search & GBP — own your area, not the portal
Compliance & how we work in this vertical
- Do you sell us leads? No — our Lead Generation service builds capture funnels you own outright, alongside agent-level entity signals and area pages. We do not broker enquiries or resell portal data.
- How do you generate visibility in this vertical? Through area content, review architecture and location schema — no scraped listing feeds, and no doorway pages for towns you do not actually cover.
- Can you guarantee valuations or instructions? No. Property demand is cyclical. We report movement against your baseline rather than against a promise.
Personal Injury & Legal Practices
Car accident and injury searches carry some of the highest cost-per-click of any vertical, and that cost climbs every quarter whether the click ever calls or not. We build the layer next to it: structured local citations, practice-area and LocalBusiness schema, and answer-engine visibility built to improve your firm's chance of appearing in AI-generated shortlists and the local pack — a channel firms funding pure PPC haven't built yet, and one you own rather than rent.
76% of smartphone “near me” searchers visit a business within 24 hours. Think with Google, 2016
Build Local AI Visibility →Recommended services, compliance & how we work ▾
- Local AI Search & GBP — compete for the local pack on "near me"
- AI SEO & AEO — be cited, not just ranked
- Press Releases & Digital PR — earned authority, not paid placement
Compliance & how we work in this vertical
- Are you a lawyer referral service? No — we're a founder-led marketing practice, not a referral network. We don't broker cases, take referral fees, or touch case intake.
- How do you generate visibility for this vertical? Through owned local search and AI-citation infrastructure — not visitor identity-resolution or de-anonymisation tracking, and never direct outreach to accident victims.
- Can you guarantee case volume or lower acquisition costs? No. Same answer we give every client — these systems are non-deterministic, and we report honestly against your baseline.
- Do you handle legal advertising compliance? We build the marketing layer; advertising and client-solicitation rules remain your firm's responsibility under the professional conduct rules that apply to you.
What Is Invisibility Costing Your Business?
Select your business sector, enter your figures, and see what capturing a few additional customers per month is worth. Takes approximately 20 seconds.
These are your numbers, not our promise. The result changes entirely with what you type in above — your market, your prices and how well you close. We don't guarantee a specific increase. If we send you a proposal, the figures in it come from your own data, not this tool.
Free AI Audit
