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What is pay per qualified lead?
A pay-per-lead model for local and service businesses: we run search and social campaigns that bring in form and quiz enquiries, and you pay only for leads that pass a test written into your order. €750 setup, then €25–€60 per qualified lead, with ad spend paid to the platforms at cost.
Pricing
- →Setup: €750 one-off. A landing page or quiz funnel, the agreed qualifying questions, lead routing to your inbox or CRM, and conversion tracking.
- →Per qualified lead: €25–€60. One fixed rate per sector, written into your order before launch.
- →Ad spend at cost. You pay the platforms directly. No percentage of spend and no monthly management fee.
- →The first 100 leads are free on the 3-month term, the time campaigns need to learn which leads qualify. Those leads carry no lead fee. Ad spend is still yours to pay.
- →Not part of M1–M4. Pay per qualified lead is bought on its own.
Minimum term 3 months, then month to month on 30 days’ notice. Lead fees are invoiced monthly in arrears from the lead ledger. In our Terms: Pay per qualified lead · term and cancellation.
What counts as a qualified lead
- →A form or quiz enquiry from the campaign.
- →From inside the service area agreed in your order.
- →Passes the qualifying questions agreed in your order, for example type of job, timing and location.
- →Comes with verified contact details.
- →The first enquiry from that person in 30 days.
Not billed: spam, job seekers, sales pitches, duplicates and existing customers. Every billable lead appears in a ledger you can check. Flag a line within 7 days and it is reviewed before it is invoiced.
Calls or forms?
If your buyers phone, pay per qualified call bills calls that pass a call test. If they fill in a form or a quiz, this service bills the enquiry. Each offer has its own test, rate and ledger.
Privacy
Forms ask only for what the qualifying questions need and show your privacy notice before submission. Lead details are passed to you and kept in the ledger under a data processing agreement.
Fit and limits
Who it’s for
Local and service businesses with a proven offer, a job value that carries a €25–€60 lead, and someone to follow up each enquiry quickly: trades and home services, dental and private clinics, estate agents and B2B services. For regulated professions we check your professional rules before launch.
What it doesn’t do
Guarantee lead volume or sales: volume is forecast in the scoping call and monitored, not guaranteed. Personal injury and claims work in England and Wales is not offered per lead, because the referral fee ban in LASPO 2012 (sections 56–60) applies and the SRA treats per-lead payments as a likely referral fee. It is not included in the M1–M4 packages.
Common questions
How is this different from pay per qualified call?
Same channels and tracking, a different unit. Pay per qualified call bills phone calls that pass a call test. Here you pay for form and quiz enquiries that pass the test in your order, at €25–€60 per qualified lead. Ad spend is at cost either way.
Who pays for the ads?
You do, directly to the platforms, at cost; we never mark up spend. The budget is set in the scoping call and is not an entry requirement.
What stops you billing for poor leads?
The test written into your order: a form or quiz enquiry from your service area that passes the agreed questions, with verified contact details, and the first from that person in 30 days. Spam, job seekers, sales pitches, duplicates and existing customers are not billed. Every billable lead is in the ledger, and you can flag a line within 7 days before it is invoiced.
Is lead volume guaranteed?
No. Lead volume depends on your market, offer and budget. We report every lead against the agreed test and you pay only for leads that pass it. Monitored, not guaranteed.
Is it included in the M1–M4 packages?
No. Pay per qualified lead is bought on its own and is not part of M1, M2, M3 or M4.
Can a law firm use it?
No. Law firms are served on AI SEO or the M1 and M2 packages, not per lead. For personal injury and claims work in England and Wales the referral fee ban in LASPO 2012 (sections 56–60) also applies, and the SRA treats per-lead payments as a likely referral fee.
Related
- →Buyers who phone rather than fill in a form? Pay per qualified call.
- →Prefer billing on ad spend? Paid Ads Management.
- →Old enquiries sitting in your CRM? Database Reactivation, paid on collected revenue.
- →Estate agent? See how valuation enquiries work for estate agents and property.
- →Want to check your sector and rate first? Email contact@nordicmartech.com.
At a glance
Expected results
Qualified leads and cost per qualified lead reported monthly from the ledger. Lead volume is forecast, not guaranteed.
What you get
Search and social campaigns, a landing page or quiz funnel, agreed qualifying questions, lead routing and a monthly lead ledger.
Commercial model
€750 setup + €25–€60 per qualified lead (first 100 qualified leads free on a 3-month term). Ad spend at cost. 3-month minimum, then month to month. Not part of M1–M4.
Timeline
Scoping and order, then the funnel, questions and tracking are built and signed off, then launch and monthly ledgers.
RecommendedOur pick
Start with one service area and one quiz funnel, so the qualifying questions can be tested before spend grows.
In short
You pay for qualified leads, not clicks: search and social campaigns bring in form and quiz enquiries, and only those that pass the test in your order are billed. €750 setup, then €25–€60 per qualified lead, plus ad spend at cost. First 100 qualified leads free on a 3-month term. Not part of M1–M4. Volume is forecast, not guaranteed. Start with the Free AI Audit.
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