Paid Ads Management

Why clicks aren't the goal

Booked calls and closed deals are the goal, not clicks and impressions. Every campaign is built and reported around one number: what it costs you to acquire a customer, and whether that number is going down.

How it's billed

• →Ad spend at cost. You pay the platforms directly. We add nothing to it.
• →Management fee: 20% of ad spend. Covers campaign build, testing, optimisation, and reporting.
• →A €750/mo minimum management fee applies — you pay the greater of that or 20% of ad spend.
• →Setup fee: €500 one-off setup. Building and instrumenting campaigns and tracking before anything goes live.

You hold the platform accounts and see the invoices directly — the spend figure is never something you have to take on faith.

Investment benchmarks

Illustrative monthly ad spend ranges, so you can self-qualify before we talk numbers. The 20% management fee and one-off setup apply the same way at every level. These bands describe spend, not a flat retainer.

How the process works

1. Audit & account structure. We review existing campaigns (or build from zero), fix tracking gaps, and structure accounts around your actual sales process.
2. Campaign build & creative. Google, Meta and LinkedIn campaigns with structured A/B testing on offer, audience and creative, so budget moves towards what's proven.
3. Launch & optimise. Live campaigns monitored and adjusted against cost-per-acquisition targets, not just click-through rate.
4. Report on what matters. Monthly reporting on spend, cost per lead, cost per acquisition and pipeline impact.

What's included

• →Google, Meta and LinkedIn campaign management
• →Structured A/B testing on offer, audience and creative
• →Conversion tracking and attribution setup
• →Monthly reporting on spend, CPL, CPA and pipeline impact
• →Total billing transparency: you see every invoice, with no markup on spend
• →Direct access to the person doing the work, not an account manager
• →Full ownership: you hold the ad accounts, and the campaigns and data stay yours if we stop working together

Common Questions

Do you mark up ad spend?

No. You pay the platforms directly at cost — our fee is 20% of that spend, billed separately, with the invoices visible to you the whole time.

Is there a minimum ad spend?

Not for ad spend: spend levels are scoped during the audit, and the investment benchmarks above are a planning guide, not a hard minimum. The management fee itself does have a floor: €750/mo, or 20% of ad spend, whichever is greater.

Which platforms do you run?

Google, Meta, and LinkedIn — selected based on where your actual buyers are, not run across all three by default.

How is success measured?

Cost per acquisition and pipeline impact first — click-through rate and reach are diagnostic numbers, not the report.

What happens after someone clicks the ad?

Lead Generation takes over. Funnels, landing pages, qualification and tracking after the click live on that service, so the two work together without duplicating each other.

Do I own the ad accounts?

Yes — accounts are set up under your ownership from day one, so nothing is held hostage if the engagement ends.

Related

• →Local Services Ads work harder alongside Local AI Search and GBP.
• →Need the landing pages and funnel after the click? See lead generation.
• →Want spend reviewed before committing? Start with the Free AI Audit.