Paid Ads Management

Traffic You Pay For Should Turn Into Revenue

Clicks and impressions are not the goal — booked calls and closed deals are. Every campaign here is built and reported around one number: what it actually costs you to acquire a customer, and whether that number is going down. Not reach, not vanity engagement — return on the money you’re spending.

How the Process Works

1. Audit & Account Structure. We review existing campaigns (or build from zero), fix tracking gaps, and structure accounts around your actual sales process, not generic best-practice templates.
2. Campaign Build & Creative. Google, Meta, and LinkedIn campaigns built with structured A/B testing on offer, audience, and creative — so budget moves toward what’s proven, not what someone liked in a meeting.
3. Launch & Optimise. Live campaigns monitored and adjusted against cost-per-acquisition targets, not just click-through rate.
4. Report on What Matters. Monthly reporting shows spend, cost per lead, cost per acquisition, and pipeline impact — not just impressions and reach.

How It’s Billed — No Surprises

• →Ad spend at cost. You pay the platforms directly. We add nothing to it.
• →Management fee: 20% of ad spend. Covers campaign build, testing, optimisation, and reporting.
• →A €750/mo minimum management fee applies — you pay the greater of that or 20% of ad spend.
• →Setup fee: one-off, quoted upfront. Building and instrumenting campaigns and tracking before anything goes live.

You hold the platform accounts and see the invoices directly — the spend figure is never something you have to take on faith.

Where You Likely Sit — Investment Benchmarks

Illustrative monthly ad spend ranges, so you can self-qualify before we talk numbers. The 20% management fee and one-off setup apply the same way at every level — these bands describe spend, not a flat retainer.

What’s Included

• →Google, Meta, and LinkedIn campaign management
• →Structured A/B testing on offer, audience, and creative
• →Conversion tracking and attribution setup
• →Monthly reporting on spend, CPL, CPA, and pipeline impact

What You Actually Get

• →Total billing transparency — clear numbers, you see every invoice, no markup on spend.
• →Direct access — you work with the person doing the work, not an account manager relaying updates.
• →Full ownership — you hold the ad accounts. If we stop working together, the campaigns and data stay yours.

Common Questions

Do you mark up ad spend?

No. You pay the platforms directly at cost — our fee is 20% of that spend, billed separately, with the invoices visible to you the whole time.

Which platforms do you run?

Google, Meta, and LinkedIn — selected based on where your actual buyers are, not run across all three by default.

What happens after someone clicks the ad?

That’s the handoff point to Lead Generation — funnels, landing pages, qualification, and tracking on what happens after the click live on that service, so the two work together without duplicating each other.

Is there a minimum ad spend?

Ad spend levels are scoped during the audit — the investment benchmarks above are a planning guide, not a hard minimum. The management fee itself does have a floor: €750/mo, or 20% of ad spend, whichever is greater.

How is success measured?

Cost per acquisition and pipeline impact first — click-through rate and reach are diagnostic numbers, not the report.

Do I own the ad accounts?

Yes — accounts are set up under your ownership from day one, so nothing is held hostage if the engagement ends.