Lead Generation

Why traffic isn't pipeline

Rankings, ad clicks and traffic only matter if they turn into a qualified conversation. Lead generation often stops at more visitors and form fills, with no system for turning them into something sales can work.

Same-day reporting

Most reporting tells you what happened four weeks ago. We instrument the full funnel with first-party smart pixel tracking, updated daily: which companies sit on your pricing page, which content pulled them in, and which leads converted. When something works, you can put more behind it; when it doesn't, you stop paying for it that week.

Tracking is configured consent-first and runs behind your existing cookie banner and Google Consent Mode settings. Identification is at company level, not personal profiling of individual visitors.

How pricing works

One model: a monthly retainer from €1,800/mo. Fixed scope, fixed cost, confirmed in writing before we start, so you can budget against it. Where your figure sits above the floor depends on channels and volume, and the proposal after your Free AI Audit shows exactly why.

We do not sell leads, calls or results by the unit. Attributing a deal that took nine months and six touchpoints to a single source is not something either of us could verify, so we would rather charge a fixed fee and report honestly on what moved.

How the process works

1. Offer & lead magnet strategy. Defining what is actually worth a visitor's contact details.
2. Funnels, landing & bridge pages. The full path from click to booked call, built and hosted by us, with bridge pages that carry intent between ad and offer.
3. Smart pixel & tracking setup. First-party event tracking, company-level visitor identification and CRM-connected attribution, so every enquiry arrives with a trail.
4. Outbound & inbound qualification. Both channels working together, prioritised by what the tracking shows.
5. Live reporting & hand-off. A daily-updated dashboard, with qualified leads handed to sales with the context needed to close.

Running paid ads to feed this funnel? Campaign management is its own service: see Paid Ads Management. This page covers everything after a visitor lands, from an ad, organic search or outreach.

What's included

• →Lead magnet and offer strategy
• →Sales funnels, landing pages and bridge pages — fully hosted
• →Smart pixel and first-party event tracking setup
• →Company-level visitor identification, consent-aware
• →Call tracking, with recording disclosed at the start of the call where it is used
• →Pipeline dashboard, updated daily
• →Outbound and inbound lead qualification
• →Hand-off to sales with full context: what they read, when they came back, and what tipped them
• →Published floor — the retainer starts at €1,800/mo, and the scope behind your figure is confirmed in writing before launch. Lead volume depends on market demand and your targeting criteria; it is reported monthly, not guaranteed.
• →Direct access to the person doing the work, not an account manager
• →Asset ownership — your pipeline data, CRM integrations, and funnels remain entirely yours, and keep running if we stop working together.

How we write and check

Ad copy, landing pages and outreach are written by a person who understands the offer. AI assists with research and first drafts, but nothing ships unread. Everything is checked three times before launch: for accuracy, for the words, and on a real device.

Larger campaigns are delivered with a vetted network of specialist partners, each chosen for one discipline. You are told upfront who is doing what on your account.

Common Questions

What counts as a "qualified" lead here?

One that matches an agreed profile and has shown real intent — not just anyone who filled out a form. The definition is agreed in writing before launch.

Can we pay per lead or per call instead of a retainer?

No. Lead generation runs on a monthly retainer from €1,800/mo. Pricing per lead or per call would mean billing on attribution neither of us can verify, especially on long, multi-touch sales cycles. What you get instead is a fixed cost, a daily pipeline dashboard and a monthly report on what moved.

How does the tracking work with GDPR?

It is set up consent-first, behind your existing cookie banner and Google Consent Mode settings. Identification is at company level — which business visited, which pages they read — not personal profiling of named individuals. Call recording, where used, is disclosed at the start of the call as Norwegian and EU rules require. Outbound email to named people goes out only with consent or within an existing customer relationship, as markedsføringsloven § 15 requires, and every message carries an opt-out.

Do you run the paid ads that feed this funnel?

Yes, through our dedicated Paid Ads Management service — ad spend at cost, 20% management fee (€750/mo floor), €500 one-off setup, fully transparent billing. The two services are built to work together: ads drive the click, this service handles everything from landing page to closed deal.

Do you build the funnels and landing pages too?

Yes — sales funnels, landing pages and bridge pages are built, written and fully hosted as part of this engagement.

What happens after a lead comes in?

Leads are scored and reported with context, then handed to sales — not left in a spreadsheet for someone to sort through.

Related

• →Know who is already on the site with first-party lead tracking.
• →Need the ads that feed the funnel? See paid ads management.
• →Ready to scope a funnel? Start with the Free AI Audit.