Lead Generation

Traffic Isn't Pipeline

Rankings, ad clicks and traffic only matter if they turn into a qualified conversation. Most lead generation stops at the top of the funnel — more visitors, more form fills — with no system for turning that into something sales can work, and no visibility into what actually moved the deal.

See It The Same Day, Not At Month-End

Most reporting tells you what happened four weeks ago. We instrument the full funnel with first-party smart pixel tracking, so you can see which companies are sitting on your pricing page, which content pulled them in, and which leads converted — updated continuously rather than compiled into a monthly PDF. When something is working you find out in time to put more behind it. When it isn't, you stop paying for it that week instead of the next quarter.

Tracking is configured consent-first and runs behind your existing cookie banner and Google Consent Mode settings. Identification is at company level, not personal profiling of individual visitors.

How the Process Works

1. Offer & Lead Magnet Strategy. Defining what is actually worth a visitor's contact details, instead of a generic newsletter signup.
2. Funnels, Landing & Bridge Pages. The full path from click to booked call — built and hosted by us, with the bridge pages that carry intent between ad and offer instead of dropping it.
3. Smart Pixel & Tracking Setup. First-party event tracking, company-level visitor identification and CRM-connected attribution, so every enquiry arrives with a trail behind it rather than as a bare name and email.
4. Outbound & Inbound Qualification. Both channels working together, prioritised by what the tracking is telling you.
5. Live Reporting & Hand-off. A dashboard that updates daily, not a monthly report — qualified leads handed to sales with the context needed to close.

Running paid ads to feed this funnel? Google, Meta, and LinkedIn campaign management — with its own transparent billing — is its own service. See Paid Ads Management for that breakdown; this page covers everything that happens once a visitor lands, whether they arrived from an ad, organic search, or outreach.

Three Ways to Pay For This

The work is the same. Who carries the risk is what changes — pick the one that suits your cash flow and how measurable your outcome is.

• →Monthly retainer — from €1,800/mo. Fixed scope, fixed cost. The most predictable option to budget against, and the right one for long or multi-touch sales cycles.
• →Pay per call. A setup fee to build and instrument the system, then an agreed rate per qualified inbound call — 100% performance-based from there. Built for trades and field services, where a booked job has a known value and the call is the conversion.
• →Pay per lead or per result. Same structure: setup to build it, then payment only on defined outcomes — a qualified lead, a booked job, a tracked sale. Requires the tracking above to be live first, so attribution is measured rather than argued about.

Performance models are only offered where the outcome can be counted honestly. That means definitions agreed before we start — what counts as qualified, how it is measured, what the attribution window is — written into the agreement. Where a sale takes nine months and six touchpoints, we will tell you a retainer is the fairer structure rather than sell you a number neither of us can verify.

What's Included

• →Lead magnet and offer strategy
• →Sales funnels, landing pages and bridge pages — fully hosted
• →Smart pixel and first-party event tracking setup
• →Company-level visitor identification, consent-aware
• →Call tracking and recording where pay-per-call applies
• →Real-time pipeline dashboard, updated daily
• →Outbound and inbound lead qualification
• →Hand-off to sales with full context

Human-Written, AI-Assisted, Triple-Checked

Ad copy, landing pages and outreach are written by a person who understands the offer. AI assists with research and first drafts — it does not write the thing and ship it unread. Everything is checked three times before launch: once for accuracy, once for the words, once for how it behaves on a real device. Larger campaigns are delivered alongside a vetted network of specialist partners, each selected for a specific discipline — and you are told upfront who is doing what on your account.

What You Actually Get

Sales gets qualified leads with a visible trail attached — what they read, when they came back, and what tipped them — not just a name and an email.

• →Audit-first pricing — a quote only after we know the real scope, never a generic package tier.
• →Direct access — you work with the person doing the work, not an account manager relaying updates.
• →Full ownership — the funnels, landing pages, tracking setup and dashboard are yours the moment they ship. If we stop working together, they keep running.

Common Questions

What counts as a "qualified" lead here?

One that matches an agreed profile and has shown real intent — not just anyone who filled out a form. On pay-per-call and pay-per-lead engagements the definition is tighter still, and agreed in writing before launch.

Do you run the paid ads that feed this funnel?

Yes, through our dedicated Paid Ads Management service — ad spend at cost, 20% management fee, one-off setup, fully transparent billing. The two services are built to work together: ads drive the click, this service handles everything from landing page to closed deal.

Can we pay per call or per lead instead of a retainer?

Yes — on work where attribution can be measured cleanly, which usually means trades, field services and eCommerce. Pay-per-call and pay-per-lead both run as a setup fee to build and instrument the system, then 100% performance-based after that. It requires the tracking live first, plus agreed definitions of what counts, written into the agreement. Long multi-touch B2B sales cycles are normally better on a retainer, because honestly attributing a deal that took nine months and six touchpoints to a single source is not possible.

Do you build the funnels and landing pages too?

Yes — sales funnels, landing pages and bridge pages are built, written and fully hosted as part of this engagement.

What happens after a lead comes in?

Leads are scored and reported with context, then handed to sales — not left in a spreadsheet for someone to sort through.

How does the tracking work with GDPR?

It is set up consent-first, behind your existing cookie banner and Google Consent Mode settings. Identification is at company level — which business visited, which pages they read — not personal profiling of named individuals. Call recording, where used, is disclosed at the start of the call as Norwegian and EU rules require.