AI SEO, AEO and content insights

Pay-on-results sounds simple until you define dormant, attributed and closed. The five clauses that decide what a revenue-share campaign really costs.

llms.txt is sold as the robots.txt of AI search. Most assistants never request it. What the file is good for, what it is not, and the hour it deserves.

Many AEO pitches are traditional SEO with new vocabulary. Seven questions that tell you which is which — and the answers that should worry you.

Splitting SEO and content into separate line items usually means neither works properly. Why one budget, planned together, beats two running in parallel.

Your CRM is full of contacts who already said yes once. How segmentation, sequencing and a real offer turn dormant leads back into booked pipeline.

Google isn't the only gatekeeper anymore. Here's what it actually takes to get cited by ChatGPT, Perplexity, and AI Overviews.