Custom Apps & Web Infrastructure

Marketing Ideas Die on Generic Templates

Most marketing tools are built for a business that doesn't exist — a generic template stretched to fit. Landing pages that can't test the offer you actually need to test. Internal tools that don't talk to the CRM you actually use. Eventually someone has to build the real thing.

What We Build

• →Micro apps. One job, done properly — a calculator, a configurator, a quote tool, an audit widget. Small enough to ship fast, sharp enough to convert.
• →Custom applications. Full builds wired into your CRM and marketing stack, replacing the manual process someone is currently doing by hand.
• →Progressive Web Apps (PWAs). Installable, fast, and usable offline — an app experience without an app store gatekeeping the release.
• →Sales funnels, landing and bridge pages. The full path from ad click to booked call, including the bridge pages that carry intent between the two instead of dropping it.
• →AI knowledge bases. Structured, source-backed knowledge bases that answer engines and your own assistants can actually read and cite — built from your websites, documents and product data.

What It Costs

How the Process Works

1. Discovery & Systems Audit. We map how the business actually works — existing CRM, marketing stack, and the specific workflow or conversion problem to solve.
2. Architecture & Copy. Scoped against a real goal, not a generic template — and the words are written at the same time as the structure, because a build with placeholder copy is a build that converts like a placeholder.
3. Build. Custom development, integrated with your existing marketing and sales stack rather than sitting apart from it.
4. Ship, Host & Support. Deployed and fully hosted, with ongoing technical support — this is a working relationship, not a one-time hand-off.

What's Included

• →Micro apps, custom applications and PWAs
• →Sales funnels, landing pages and bridge pages
• →AI knowledge base build-out and structuring
• →Optional Custom Claude Skills (from €300)
• →Conversion copywriting, written by a person
• →Marketing automation and internal tooling
• →Full hosting, deployment and SSL
• →Ongoing technical support

Human-Written, AI-Assisted, Triple-Checked

AI is used where it genuinely speeds up production — research, first drafts, boilerplate. It isn't used to generate something and ship it unread. Every page of copy is written or rewritten by a person who understands the offer, and everything is checked three times before it goes live: once for accuracy, once for the words, once for how it behaves on a real device.

Larger builds are delivered alongside a vetted network of specialist partners, each selected for a specific discipline — so capacity scales without the quality bar moving. You're told upfront who is doing what on your project.

What You Actually Get

Ongoing technical support is included after launch, not a separate line item you negotiate later.

• →Audit-first pricing — a quote only after we know the real scope, never a generic package tier.
• →Direct access — you work with the person doing the work, not an account manager relaying updates.
• →Full ownership — the code, the copy and the design are yours the moment they ship.

Common Questions

What's the difference between the €1,200 PWA and a €5,000 custom build?

The €1,200 PWA conversion takes a site that already works and makes it installable, offline-capable and push-enabled — a one-off with no retainer attached. A custom build starts at €5,000 setup plus €300/mo and is for something that doesn't exist yet: a tool, a workflow, an integration. The monthly covers hosting, support, updates, live push notifications and monitoring.

What counts as a "custom app"?

Anything from a focused micro app that does one job well, to a full custom application, to an installable PWA that works offline on a phone. Sales funnels, landing pages, bridge pages and AI knowledge bases sit under the same roof — all scoped to your actual workflow rather than a page builder template.

Do you maintain it after launch?

Yes — ongoing technical support is part of the engagement, not a separate line item you have to negotiate later. On custom builds it's covered by the €300/mo retainer, alongside hosting, updates, live push notifications and monitoring.

Is hosting included?

Yes — builds ship fully hosted, with deployment, SSL and ongoing technical support handled. You are not handed a repository and left to find somewhere to put it. On a €1,200 PWA conversion your existing hosting stays where it is; nothing has to move.

Do you integrate with our existing CRM/marketing tools?

That's the starting point of the discovery phase — the build is designed around what you already use.

What is a Custom Claude Skill?

A deterministic instruction file that teaches an AI assistant to do one job your way, every time — answer a support question in your tone, draft a proposal to your structure, follow your internal SOP step by step. We build them from your own PDFs, SOPs and documentation. €300 for one, €750 for five, €1,250 for ten, and three are included free in month one of the flagship AI SEO engagement.

Is the copy written by AI?

No. AI assists with research and first drafts; the copy that ships is written or rewritten by a person, then checked three times before launch. We will tell you plainly where AI was used in a project rather than pretending it wasn't.

Can you redesign an existing tool instead of building new?

Yes — the discovery phase covers what already exists, so a rebuild or an extension of a current tool is scoped the same way as a new build.