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What is Performance Inbound?
A pay-per-call model for local and service businesses: we run Google and Meta call campaigns, an AI voice line qualifies every caller, and you pay only for calls that pass a test written into your order. €1,500 setup, then €45–€95 per verified qualified call, with ad spend paid to the platforms at cost.
Pricing
- →Setup: €1,500 one-off. Tracking numbers, call routing, the AI qualification line, a landing page or quiz funnel, and conversion tracking.
- →Per verified qualified call: €45–€95. One fixed rate per sector, written into your order before launch.
- →Ad spend at cost. You pay Google and Meta directly. No percentage of spend and no monthly management fee.
- →First 200 qualified calls on us. On the per-call model with the 3-month commitment, the first 200 verified qualified calls carry no call fee. Ad spend is still yours to pay.
- →Inside M3 and M4: included. €0 setup, and the first 500 verified qualified calls carry no call fee, used at up to 200 a calendar month. After that, the per-call rate in your order applies.
- →Or a revenue share instead of call fees: 15% of verified collected revenue from callers who become paying customers within 90 days of their first call.
Minimum term 3 months, then month to month on 30 days’ notice. Call fees or the revenue share are invoiced monthly in arrears from the call ledger. In our Terms: Performance Inbound · term and cancellation.
What counts as a qualified call
- →Connected for 90 seconds or more.
- →From inside the service area agreed in your order.
- →Passes the qualifying questions agreed in your order, for example type of job, timing and location.
- →The first call from that number in 30 days.
Not billed: spam and automated calls, sales pitches, job seekers, wrong numbers, existing customers calling about an existing job, and repeat calls within 30 days. Every billable call appears in a ledger you can check. Flag a line within 7 days and it is reviewed against the call log before it is invoiced.
How it works
- Scope and sector rate. Service area, qualifying questions, opening hours, a monthly call cap and the per-call rate are written into your order.
- Build. Tracking numbers, routing, the AI qualification line, a landing page or quiz funnel, and conversion tracking. The voice line takes 14 working days from receipt of your content and access.
- Launch the ads. Google Search call ads, Google Local Services Ads where Google offers them in your market, and Meta click-to-call, in ad accounts you own.
- Qualify and connect. The AI line opens by saying it is an AI, asks the agreed questions, then transfers the caller to your team or books a slot.
- Ledger and invoice. Monthly: calls, qualified calls, cost per qualified call including ad spend, and the invoice built from the ledger.
Pay per lead: forms and quizzes
Form and quiz enquiries are not billed as leads. When an enquirer asks for a call back in the form, the AI line calls them, and if that call meets the same test it counts as one qualified call. One unit and one test, whichever way the enquiry arrives.
Privacy and disclosure
Every call opens with an AI disclosure. Recording and transcription are off by default and switched on only with an explicit opt-in and a lawful basis. Qualification answers are stored as short structured fields for the ledger, under a data processing agreement.
Fit and limits
Who it’s for
Local and service businesses with a proven offer, people to take transferred calls in agreed hours, and a job value that carries a €45–€95 call: trades and home services, car dealers, dental and private clinics, legal practices, and B2B services sold by phone. For regulated professions we check your professional rules before launch.
What it doesn’t do
Guarantee call volume or sales: volume is forecast in the scoping call and monitored, not guaranteed. Personal injury and claims work in England and Wales is not offered per call or on a revenue share, because the referral fee ban in LASPO 2012 (sections 56–60) applies and the SRA treats per-lead payments as a likely referral fee; those firms use Paid Ads Management instead. Not for e-commerce, or for businesses that cannot answer calls. Not combined with Paid Ads Management on the same campaigns.
Common questions
How is this different from Paid Ads Management?
Same channels and tracking, different billing. Paid Ads Management charges 20% of ad spend with a €750 monthly minimum. Here there is no percentage fee: you pay per verified qualified call, or a share of collected revenue. Ad spend is at cost either way.
Who pays for the ads?
You do, directly to Google and Meta, at cost; we never mark up spend. A budget from around €4,000 a month usually gives enough calls to judge the model. The budget is set in the scoping call and is not an entry requirement.
What stops you billing for poor calls?
The test written into your order: connected for 90 seconds or more, inside your service area, passes the agreed questions, and the first call from that number in 30 days. Every billable call is in the ledger, and you can flag a line within 7 days before it is invoiced.
Is call volume guaranteed?
No. Volume is forecast in the scoping call and reported monthly, but platforms, competitors and seasons move it. You can set a monthly cap on billable calls; campaigns are paced to it, and calls above the cap are not billed.
Are calls recorded?
Not by default. Recording and transcription stay off unless you opt in with a lawful basis. The AI tells every caller at the start that it is an AI, and the qualification answers are kept as short structured fields for the ledger.
Can I pay per lead instead of per call?
Form and quiz enquiries count only once they become a qualified call: the AI line calls back anyone who asks for a call in the form, and that call is tested like any other. We do not sell unverified form fills.
Is it included in the M1–M4 packages?
In M3 Growth Lighthouse and M4 Enterprise Horizon, yes: setup is €0 and the first 500 verified qualified calls carry no call fee, used at up to 200 a calendar month. After that, the per-call rate in your order applies, and ad spend is always paid to the platforms at cost. M1 and M2 do not include it.
Related
- →Prefer billing on ad spend? Paid Ads Management.
- →Want your main line answered too? 24/7 AI Voice Receptionist.
- →Old enquiries sitting in your CRM? Database Reactivation, also paid on collected revenue.
- →Want to check your sector and rate first? Book a free 20-minute consult.
At a glance
Expected results
Qualified calls and cost per qualified call reported monthly from the ledger. Call volume is forecast, not guaranteed.
What you get
Google and Meta call campaigns, tracking numbers, an AI qualification line, routing and a monthly call ledger.
Commercial model
€1,500 setup + €45–€95 per verified qualified call (first 200 on us over 3 months), or 15% of verified collected revenue. Ad spend at cost. In M3 and M4: €0 setup, first 500 calls included (up to 200 a calendar month).
Timeline
Scoping and order, then 14 working days to build the voice line, then launch and monthly ledgers.
RecommendedOur pick
The per-call model with a monthly cap, starting with Google Search call ads in one service area.
In short
Performance Inbound is pay per call for local and service businesses: Google and Meta call campaigns, an AI line that qualifies every caller, and a fee only for calls that pass the test in your order. €1,500 setup, then €45–€95 per verified qualified call or 15% of verified collected revenue, with ad spend at cost. On a 3-month commitment the first 200 qualified calls carry no call fee; inside M3 and M4, setup is €0 and the first 500 are included, up to 200 a calendar month. Call volume is forecast, not guaranteed.
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