Quiz Funnels & ROI Calculators

Why forms convert less than quizzes

A contact form asks visitors to give something up before they get anything. A diagnostic quiz gives first: a score, a benchmark, a specific read on their situation. It earns the details on the way out, which is why quizzes routinely convert several times better than the form next to them.

This is a standalone build, not a retainer. Nothing else on this site needs to be in place first.

What we build

• →Custom logic and branching. A multi-step diagnostic where later questions depend on earlier answers, so the result is specific.
• →Dynamic scoring and a personalised PDF. The visitor leaves with a document worth keeping, which is also where your sales conversation starts.
• →Direct webhook into your CRM or email platform. The lead and the full answer set land together, so sales sees the reasoning, not just the name.

Pricing

Flat, upfront pricing: €1,500 to build, with no ongoing fee.

What's included

• →A tool that qualifies while it converts: sales knows what each person needs before the first call
• →Full ownership: the logic, the copy and the PDF template are yours
• →Built to be edited: change questions and thresholds without coming back to us

Where it works best

Strongest where the buyer is uncertain what they need: professional services, B2B SaaS with a complex fit question, and high-consideration purchases. Weakest where the product is simple and the price is low. There, a quiz is friction dressed as engagement, and we will say so.

Common Questions

How is this different from the ROI calculator already on your site?

Ours is a working example of exactly this build: branching inputs, live calculation and a result worth acting on. Yours would be built to your numbers, your sectors and your offer, and would route leads to your CRM rather than ours.

Do I need a separate tool subscription?

No. It is built into your site rather than embedded from a third-party quiz platform, so there is no monthly per-response fee and no vendor branding on the result.

Can I edit the questions myself afterwards?

Yes. The question set, scoring thresholds and result copy are structured so they can be changed without touching the logic. We hand over a short written guide to doing it.

How do the leads reach my CRM?

Through a direct webhook. The lead and their full answer set land together, so your sales team sees the reasoning behind the score before the first call rather than just a name and an email address.

Where does a quiz work best — and where would you advise against one?

Strongest where the buyer is uncertain what they need: professional services, B2B SaaS with a complex fit question, and high-consideration purchases. Where the product is simple and the price is low, a quiz is friction dressed as engagement, and we will say so during scoping.

Who owns the finished quiz?

You do. The logic, the copy and the PDF template are yours, built into your own site with no third-party quiz platform behind it, and structured so you can edit questions and thresholds without coming back to us.

Related

• →Need more than one tool? See custom application builds.
• →Want the quiz inside a full funnel? See lead generation.
• →Ready to scope one? Start with the Free AI Audit.