People with a personal injury claim or a commercial dispute increasingly ask ChatGPT, Perplexity or Google's AI Overviews before they ask a friend. Those answers name a handful of firms and cite the pages they trust. We structure your firm's information so those systems can find it, understand it and cite it. We then report, every month and against a recorded baseline, whether they do.
Who this is for
- Personal injury practices in Greater Manchester, West Yorkshire and South Wales, including road traffic, workplace, clinical negligence and serious injury.
- Commercial litigation and dispute resolution teams in Manchester, Leeds and Cardiff.
- Single offices and multi-office firms. Two or more offices usually fit M3, which includes structured data for every office location on the three-month prepay.
What we do
- Entity and schema work: the firm, its solicitors, offices and practice areas described in structured data that assistants can read: LegalService, Attorney, office locations and opening hours.
- Practice-area pages that answer the question asked: "Can I claim for…", "How long does a … claim take", "What does a commercial dispute cost to bring". The firm reviews and approves every page before it goes live.
- Local AI search: Google Business Profile and directory citations made consistent for each office, so local and AI answers point at the right office.
- Corroboration: press releases and digital PR, so independent sources describe the firm the same way your own site does.
- A monthly AI Visibility Scorecard: for a fixed set of client-style questions, it shows which firms ChatGPT, Perplexity and Google AI Overviews name and cite, yours included, against the baseline we record before starting.
What we will not do
- We do not sell cases, referrals or leads. Pricing is a flat monthly retainer, never per lead or per case.
- We do not guarantee citations, rankings or case volume. AI assistants change without notice; what we commit to is the work and honest reporting.
- We do not publish anything in your name without your approval. Your firm remains responsible for its marketing meeting the SRA Code of Conduct and the SRA Transparency Rules.
Price
AI SEO & Answer Engine Optimisation: €2,500/month flat
- Invoiced at €2,500/month: approximately £2,115/month at the ECB reference rate of 15 October 2026 (indicative; invoices are in euros).
- No setup fee. 3-month minimum, then month to month on 30 days' written notice.
- No VAT or MVA is added to our invoices while we are not VAT-registered. As a UK business, you may need to account for VAT under the reverse charge; your accountant will confirm.
Prefer everything in one retainer? M2 Brand Authority (€4,950/month) includes AI SEO & AEO, content and digital PR. M3 Growth Lighthouse (€7,500/month) adds structured data for every office location on the three-month prepay. Compare the packages →
Optional, for intake
24/7 AI Voice Receptionist: €1,290 deployment + €595/month
- Answers out-of-hours calls from your approved knowledge base and books consultations.
- It tells every caller at the start that they are speaking to an AI assistant.
- Recording and transcription are off unless you opt in with a documented lawful basis.
- It hands off to a person for anything outside its approved scope and takes no payments.
- Provisioned in 14 working days from receipt of content, branding, platform access and a connected number.
Start small
- Free AI Audit: how assistants describe your firm today, and the first three fixes. Delivered within 2 working days.
- Competitor Snapshot (€197 flat): where three firms you name are cited and you are not. Credited against qualifying work started within 30 days.
Common questions
Are you a referral or lead service?
No. We are a marketing practice paid a flat monthly retainer. We do not sell cases, referrals or leads, and our fees never depend on how many matters you take on.
Can you guarantee our firm will be named by ChatGPT or Google AI Overviews?
No. These systems are non-deterministic and change without notice. We commit to the work and report monthly against a recorded baseline, including the months where nothing moved.
Why do you invoice in euros?
We are a Norwegian sole trader based in Stavanger and invoice every client in EUR. The sterling figure on this page is an indicative conversion at the ECB reference rate on the date shown.
Do you have an office in Manchester, Leeds or Cardiff?
No. All work is delivered remotely from Stavanger, in English. Local results depend on your offices' data being accurate, and that is the work we do.
Who approves what is published?
You do. Nothing goes live in your firm's name without written approval, and your firm stays responsible for its marketing meeting SRA requirements.
What does it cost to start?
The Free AI Audit is free. The Competitor Snapshot is €197 flat. Retained AI SEO is €2,500/month with a 3-month minimum.
See which firms AI assistants name for your practice area, before you spend anything.
This page describes marketing services. It is not legal or tax advice.
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