Brand Strategy Session

Why start with brand strategy

Everything else we build — content, digital PR, ads, AI search — repeats whatever your brand already says. Getting that straight first is cheaper than correcting it across five channels later.

The session settles who you are for, what you are actually selling, and the words that should show up everywhere. It is with Fredrik, not an account manager. Thirty minutes is deliberate: the question is narrow enough to answer in half an hour.

What you get

The session is the decision. The work that follows is included in the same €500 and happens on our side, not yours.

• →A 30-minute one-to-one strategy conversation with Fredrik
• →A written positioning and messaging direction you can circulate internally
• →A custom asset set built to your brand
• →Your three main channels deployed and consistent — profiles, graphics and messaging
• →No retainer, no obligation, and nothing to unwind if you go no further

Pricing and credit

The 30-minute agenda

1. Minutes 0–5 · Where you stand. A straight read of your current positioning and how your channels present it, based on what you send in beforehand.
2. Minutes 5–20 · The positioning call. Who you are for, what you claim, and why a buyer should believe it. This determines everything downstream, so it gets the most time.
3. Minutes 20–30 · Channel decisions. Which three channels carry the most weight for your buyers, and what has to change on each so they say the same thing.

Who it's for

• →B2B SaaS teams that have hit a plateau and cannot agree internally on what they stand for
• →eCommerce brands whose channels have drifted apart as they have grown
• →Growth companies that are effectively invisible to AI search, partly because nothing about their positioning is stated clearly enough to be quoted

If you already know exactly which service you need, go straight to that service page instead.

Common Questions

Why is the session only 30 minutes?

Because the decision it settles is narrow: what you stand for and how your channels say it, not a review of your whole business. Anything longer tends to be a workshop looking for an agenda. Thirty focused minutes, then the work happens on our side.

Which three channels get deployed?

Whichever three carry the most weight for your buyers. We agree them during the session rather than assuming, then profiles, graphics and messaging are brought into line across all three so they stop contradicting each other.

Is the €500 credited if I hire you afterwards?

Yes, against an M1–M4 retainer. If you start one within 30 days of the session, the full €500 comes off your first invoice. On a flat prepaid term you take either the credit or the prepay saving, whichever leaves you better off — they don't stack. M1's twelve-month term is a taper rather than a flat discount, so there the full €500 applies. The 30 days is firm. If you have also purchased the €197 Competitor Snapshot, the €500 credit replaces the €197 credit rather than adding to it. Nothing in the session depends on you going further: you keep the positioning direction, the asset set and the deployed channels either way.

Who will I actually be speaking with?

Fredrik Asche Kaada, the founder, one-to-one. Nordic MarTech is founder-led and delivered with vetted specialist partners — there are no account managers and no hand-offs between you and the person doing the thinking.

What do I need to prepare beforehand?

Your website URL, the channels you are currently active on, and an honest note on what you have already tried. Send it when you book and the 30 minutes start with context rather than a briefing.

Do I have to commit to anything afterwards?

No. There is no retainer attached and no obligation to continue. You keep the positioning direction, the asset set and the deployed channels either way.

Related

• →Need the full visual identity afterwards? See the Brand DNA Kit & digital booklets.
• →Want the new positioning carried into your channels every month? See the M1–M4 marketing packages.