Brand Strategy Session

Thirty Minutes One To One, Then Your Three Channels Go Live

A direct conversation about positioning: who you are for, what you are actually selling, and the words that should show up everywhere. With Fredrik, not an account manager. You leave with a written brand direction and a custom asset set, and your three main channels are set up to match — profiles, graphics and consistent messaging. €500 one-off. Thirty minutes is deliberate: you are busy, and the question on the table is narrow enough to answer in half an hour.

Why Start Here

Everything else we build — content, digital PR, ads, AI search — repeats whatever your brand already says. Getting that straight first is cheaper than correcting it across five channels later. That is the whole argument for this session, and it is why it sits at €500 rather than behind a retainer.

The Agenda — What Happens In The 30 Minutes

1. Minutes 0–5 · Where You Stand. A straight read of your current positioning and how your channels present it today, based on what you send in beforehand.
2. Minutes 5–20 · The Positioning Call. Who you are for, what you claim, and why a buyer should believe it. This is the part that determines everything downstream, so it gets the bulk of the time.
3. Minutes 20–30 · Channel Decisions. Which three channels carry the most weight for your buyers, and what has to change on each so they finally say the same thing.

The Outcome — What Lands Afterwards

The session is the decision. The work that follows is included in the same €500 and happens on our side, not yours.

• →A 30-minute one-to-one strategy conversation with Fredrik
• →A written positioning and messaging direction you can circulate internally
• →A custom asset set built to your brand
• →Your three main channels deployed and consistent — profiles, graphics and messaging
• →No retainer, no obligation, and nothing to unwind if you go no further

Who It's For

This session tends to earn its fee for three situations in particular: B2B SaaS teams that have hit a plateau and cannot agree internally on what they stand for, eCommerce brands whose channels have drifted apart as they have grown, and growth companies that have become effectively invisible to AI search partly because nothing about their positioning is stated clearly enough to be quoted. If you already know exactly which service you need, go straight to that service page instead.

Common Questions

Why is the session only 30 minutes?

Because the decision it settles is narrow. The session exists to fix what you stand for and how your channels say it — not to review your whole business. Anything longer tends to be a workshop looking for an agenda, and busy owners do not have a spare afternoon. Thirty focused minutes, then the work happens on our side.

Which three channels get deployed?

Whichever three carry the most weight for your buyers. We agree them during the session rather than assuming, then profiles, graphics and messaging are brought into line across all three so they stop contradicting each other.

Is the €500 credited if I hire you afterwards?

No. The Brand Strategy Session is a standalone fee, unlike the €197 Competitor Snapshot which does convert to credit. The €500 covers the session, the written direction, the asset set and the three-channel deployment, and that is the whole transaction.

Who will I actually be speaking with?

Fredrik Asche Kaada, the founder, one-to-one. Nordic MarTech is founder-led and delivered with vetted specialist partners — there are no account managers and no hand-offs between you and the person doing the thinking.

What do I need to prepare beforehand?

Your website URL, the channels you are currently active on, and an honest note on what you have already tried. Send it when you book and the 30 minutes start with context rather than a briefing.

Do I have to commit to anything afterwards?

No. There is no retainer attached and no obligation to continue. You keep the positioning direction, the asset set and the deployed channels either way.