Digital PR and AI citations belong in one plan

A business describing itself is one source. AI assistants weigh sources they already trust, and they cross-check. When three independent sites describe your firm the same way your own site does, an assistant has something to stand on. When only your site does, it often names someone else.

That is why digital PR and AI citation work are two halves of the same job, and why running them through separate suppliers tends to waste both budgets.

What PR contributes that on-page work cannot

• Independent description. Coverage, interviews and expert quotes give assistants a second voice confirming what you do and where you do it.
• Category association. Being quoted on a topic links your name to that topic in the sources models read.
• Listings and roundups. Directory profiles and comparison articles are a common source for "best firms for…" answers.

What citation work contributes that PR alone cannot

• A target list. Running the buyer questions first shows which publications, directories and roundups the assistants already cite in your category. That is where outreach should go.
• Consistency. Coverage only helps if the facts match: the same company name, services and location as your site and structured data.
• Measurement. Re-running the same questions monthly shows whether new coverage changed what assistants say, instead of counting clippings.

How to run them as one plan

1. Run the buyer questions and record which third-party sources the answers cite.
2. Fix your own entity data so new coverage has something consistent to confirm.
3. Aim releases, pitches and directory work at the sources from step 1.
4. Re-run the same questions monthly and report movement against the baseline.

The measurement method is set out in how to measure AI visibility each month.

A note on paid placements

Sponsored or paid content should be labelled as such, and it carries less weight with careful readers and, increasingly, with the systems that summarise them. Earned coverage and accurate listings are the durable part.

How we price the two

Press Releases & Digital PR is €750 per release, flat. Earned-media work is €1,800 per campaign or €2,500 per month. AI SEO & Answer Engine Optimisation is €2,500 per month, flat. Several of the monthly packages on our services page bundle press releases with the AI SEO work. Nothing here is guaranteed coverage or a guaranteed citation; what we commit to is the work and the reporting. Prices exclude VAT/MVA, none added while we are not registered.

If you would rather see where you stand first, the Free AI Audit shows how the five main assistants describe your business today and the first three fixes, delivered within two working days.

Related reading

• AEO and GEO in Norway: a guide for Nordic B2B buyers
• How to measure AI visibility each month
• Does schema help you appear in AI answers?