Sales Pipeline & Webhook Automation Sprint

Why inbound leads go cold

Most lost deals are not lost on price. They are lost in the gap between a form submission and a human seeing it, often measured in hours.

This sprint closes that gap by wiring your tools together properly, once.

What we build

• →Webhook infrastructure. Make, Zapier or direct webhooks connecting your landing pages and forms to your CRM, with the field mapping done properly.
• →Automatic notification. Each lead hits Slack, WhatsApp or SMS as it arrives, with enough context to act without opening anything else.
• →Automated scheduling with fail-safe logic. Calendar booking with fallback sequences, so a missed slot or broken sync escalates instead of disappearing.

Pricing

Fixed price, fixed scope: €1,200, not an open-ended integration project. Your Make or Zapier subscription runs on your own account.

What's included

• →Faster first response, the single most reliable predictor of whether an inbound lead converts
• →An audit trail: every lead is traceable from source to owner, so nothing is dropped between two tools
• →Full ownership: the scenarios run in your account, not ours
• →Documentation: a written map of what connects to what, so the next person can maintain it

What we won't promise

If your CRM is unstructured or your team does not agree on what a qualified lead is, automation will move the mess faster rather than fix it. We will tell you that during scoping rather than after invoicing.

Common Questions

What if I do not have a CRM yet?

Then this is the wrong first purchase. Automation connects things that already exist; without a CRM there is nothing to connect to. We will say so and point you at the sensible starting point instead.

Which tools can the sprint connect?

Make, Zapier or direct webhooks, wired into the CRM, calendar, forms and chat tools you already run. If a tool in your stack has no usable webhook or API, we say so during scoping rather than discovering it mid-sprint.

Is a sprint really enough time?

For connecting a defined set of tools with agreed field mapping, yes. Scope is fixed in writing before we start. If discovery shows the job is larger than a sprint — for example a CRM migration hiding inside it — we tell you before taking the fee, not during.

Do I pay for Make or Zapier separately?

Yes — those run on your own account and their subscription is yours, which is deliberate. It means the automations keep running and stay editable by you if we stop working together.

Is there any ongoing fee after the sprint?

No. The €1,200 is a one-off, fixed-scope fee. The only running costs are your own Make or Zapier subscriptions, which stay in your account and under your control.

What do we keep if we stop working with you?

Everything. The scenarios run in your own accounts, and you receive a written map of what connects to what, so any competent operator can maintain or extend the setup without us.

Related

• →When the automation needs its own interface, that is a custom web app or PWA build.
• →Want to know which companies are on your site before they fill in a form? See Smart Pixel lead tracking.
• →Want your stack mapped first? Start with the Free AI Audit.