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What is Smart Pixel lead tracking?
Smart Pixel lead tracking is first-party, server-side tracking that shows which B2B companies visit your site and routes them to your CRM. It is for B2B teams losing visibility to cookie and consent restrictions. The price is €750 setup, then billing per enriched account record. It works at company level only.
Why third-party cookies fall short
Browser restrictions and consent loss mean much of your traffic arrives, reads and leaves without appearing in your analytics or CRM. You paid to bring those people in, but you cannot see them.
This first-party tracking runs on your own domain, so it survives the restrictions that break third-party pixels. It resolves which target companies are engaging with your site, rather than counting anonymous sessions.
What we build
- →Server-side smart pixel deployment. Google Tag Manager Server-Side with CNAME masking, running on your domain rather than a third party's.
- →Account-level reverse-DNS domain resolution. Firmographic capture for B2B, so an unnamed session becomes a named company with intent signals attached.
- →Event stream mapping and multi-touch attribution. One consistent event model across your CRM, Meta, LinkedIn and Google Ads, so a conversion is not counted three ways.
- →Automated lead routing. Webhook sync straight into your CRM and sales workflow, with no overnight batch or manual export.
Pricing
€750 setup — includes JSON-LD schema code installed for AI visibility — then billed per enriched account record at custom rates set by your sector depth and target criteria. The ongoing cost tracks the value it returns.
What's included
- →Attribution you can defend in a budget meeting
- →A pipeline that fills from traffic you were already paying for
- →Consent-aware by design: the pixel respects your consent banner rather than routing around it
- →Full ownership: the container, the server endpoint and the event model are yours, and keep working if we stop working together
What we won't promise
Resolution works at company level only: it maps network IP ranges to company domains and never identifies an individual visitor. Coverage depends on how much of your traffic arrives from corporate networks, so we tell you during the audit whether your profile makes this worth building, and we would rather say no than sell you a pixel that resolves 4% of your sessions.
Common Questions
Is this legal under GDPR?
Server-side tracking is not a way around consent — it is a way to collect what you are already permitted to collect, more reliably. The deployment is wired to your consent banner, so events fire only where consent allows. What changes is accuracy inside the permitted set, not the size of the set.
Does this identify individual visitors?
No. Resolution operates exclusively at B2B firmographic level: it maps IP ranges to company domains and never identifies individual people, fingerprints devices, or resolves personal identities. Consumer traffic is not resolved at all, and all event collection follows your consent banner and your GDPR and ePrivacy obligations.
What does billing per enriched account record actually mean?
The €750 covers the build: container, server endpoint, event model and CRM routing. After that you pay only for resolved and enriched accounts, so the running cost scales with what the system returns rather than with a flat retainer. Definitions of what counts as a resolved account record are agreed in writing before we start.
What happens after the first 500 enriched B2B account records inside a retainer?
Volume beyond the included 500 enriched B2B account records is quoted at custom per-record rates before the threshold is reached, not after — you approve the rate in advance rather than finding it on an invoice.
Does this replace Google Analytics?
No. It sits alongside it. GA4 tells you what happened in aggregate; this tells you which companies it happened to and routes those accounts to sales while the intent is still warm.
Who owns the tracking infrastructure?
You do. The Google Tag Manager Server-Side container, the server endpoint and the event model all run on your domain and stay yours, working whether or not we continue together.
Related
- →Identified high-intent accounts convert faster inside conversion-built funnels.
- →Want identified accounts to reach sales instantly? See the Sales Pipeline & Webhook Automation Sprint.
- →Want the pixel scoped? Start with the Free AI Audit.
At a glance
Expected results
Named companies engaging with your site, routed to your CRM. Coverage depends on corporate-network traffic, so we check that in the audit first.
What you get
Server-side tagging on your domain, company-level resolution, event mapping and attribution, CRM webhook routing and JSON-LD installed.
Commercial model
€750 setup, then per enriched account record, at rates set by sector and target criteria.
Timeline
Audit first to confirm it is worth building, then setup and routing.
RecommendedOur pick
Run it with Lead Generation, so every identified account gets followed up.
Next step
Not sure it fits? The Free AI Audit shows where you stand, delivered within 2 working days.
Start with the Free AI Audit →See where you stand
The Free AI Audit, delivered within 2 working days: your technical SEO health, how ChatGPT, Perplexity and Google AI Overviews describe your business today, and the three fixes we would make first. Specific to your site, and yours to keep whether or not we work together.
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